Bangkok--May 14--North yorke Parthers
The most prestigious office and residential location in Bangkok will soon become the most innovative and high retail location also!
All Seasons Place, Bangkok premier address on the Wireless Road boulevard adjoining the British, American, Netherlands and Vietnamese Embassies and home to New Zealand Embassy, will launch its 14,000 square metres retail shopping plaza in October, this year.
Setting the standard for style and quality, the first announced tenant signing is Danish owned international audio and visual electronics leader, Bang & Olufsen. Ignoring the mass market approach Bang & Olufsen have established their leadership based on from and function and thus consolidated their position as the standard-setter over nearly eighty years of production.
Bang & Olufses is an exclusive brand of Thailand Master Dealer, Kitchen Tech co., Ltd. (KT) founded in 1993 by Khun Connie Charuvastr. KT has established a subsidiary KT Media Co., Ltd. (KTM) to operate the Bang & Olufsen retail operation since 2000. Other European brand leaders in the KT portfolio are Rolf Benz and Ronald Schmitt furniture from Germany.
In welcoming Bang & Olufsen to All Seasons Place, All Seasons Property Co. Managing Director Mao Zhe Qiao said that "The completion of the Retail Centre followed closely by the opening of the Conrad Bangkok Hotel and Serviced Apartments would complete the multi-faceted All Seasons place. Already All Seasons Place provides 120,000 square metres of commercial office space in three Towers with famous name international tenants including GE Capital, Compaq, Toyota, Merrill Lynch, BMW and Linklaters. The All Seasons Mansion residential condominium building has clearly set the pace in terms of sale prices in Bangkok reflecting the high standard of finish and facilities. The fully integrated highest quality components of All Seasons Place will ensure that the location ranks alongside the most famous international addresses. It is consistant then with this positioning that our first retail tenant should be Bang & Olufsen".
All Seasons Place Marketing Director Kelvin Choi said that "the new signing was the first of many. We have thus far secured more than 70% new retail tenants including a boutique supermarket operation and some of the best known brand names in the retail world. We recognize the fact that Bangkok is well served in retail terms. However we are able to provide retail tenants at All Seasons Place with a captive market, including residential occupiers of the condominium, serviced apartments and the Hotel in addition to in excess of ten thousand office tenants. This should guarantee success to enterprising retailers".
KT Managing Director Khun Connie Charuvastr said that "we are delighted to have our flagship store located here, as a design-conscious company, Bang & Olufsen harbours an inherent respect for the architecture and originality of a building. The opportunity that All Seasons Place, as a landmark location on the Bangkok skyline, provides is unique in this regard. Each element of the Bang & Olufsen store will be created to ensure that the customer receives the best possible impression of that brand. From the discreet, sleek facade with its fibre optic lettering through to the simple yet stylish shop layout, every visit to one All Seasons Place Bang & Olufsen shop will be an experience. The environment inside the shop will be accessible and the selective use of quality materials, Products will be displayed in such a way as to enable the customers to fully appreciate the intelligent designs and integrated systems such as BeoLink, where all the systems can be operated from a single remote control and the Beo4, enabling sound and vision to be distributed around the house just as naturally as electricity, water and gas. Bang & Olufsen's goal is to build a global network of such shops that are exclusive stockists of their products. The retail concept aims to create a consistent theme between product and shop design".
For further information: Khun Wassana Lertpongsopon
Tel: 02-676-2244
Fax: 02-676-2266
E-mail:
[email protected]
All Seasons Place Retail Center
Location: At Wireless Road and surrounded by a number of major
embassies, office buildings, banks, hotels and residential
buildings. BTS transit system and the expressway is about
200 metres away.
Retail Center: 3 levels at the retail comprising of office towers,
condominium for sale and rent, hotel and service apartment
Retail Lettable Area: 13,000 SQ.M
Unit Size: 17 SQ.M to 1,000 SQ.M
Term: 3 Years with an option to renew
Retail Price: To be negotiable
Deposit: 3 months
Household tax & VAT: To be paid by tenant
Parking: 2,500 cars for the whole project
Operation days & hours: Everyday from tentatively 10.00 a.m.-10.00 p.m.
Available to Fit-out: April/May 2002
Schedule to open: September 2002
Fact Sheet
All Seasons Place Retail Center
Owner/Developer: All Seasons Property Co.,Ltd.
Retail lettable area: Approximately 13,000 SQ.M. on Level 1-3
Architect: Palmer & Turner (Thailand) Ltd.
Retail Planning and Interior design: RDG Planning & Design
Retail Management: All Seasons Property Co., Ltd.
FPDSavills
Opening Schedule: Quarter 3, 2002
Location of trading area: Central Business District
Catchment Population: Primary 224,840
Secondary 565,032
POPULATION ESTIMATES WITHIN THE CATCHMENT AREA
All Seasons Place will be addressing both primary secondary target shoppers.
Primary Catchment Area
2 KM. Radius
Residenttial Population 243,728
Office Population 147,000
Total 390,000
Reduced to A/B/B+consumers say 224,840
(44% of residents and 80% of office)
Secondary Catchment Area
5 KM. Radius by infrastructure
Residential Population 1,195,071
Office Population 49,000
Total 1,244,071
Reduced to A/B/B+ consumers say 565,032
(44% of residents and 80% of office)
TOTAL POPULATION 789,872
Major Office Tenants in All Seasons Place
A.T. Kearneu (Thailand) Ltd. KrungThai AXA Insurance Co., Ltd.
Actran Systems Co., Ltd. L.E.K. Consulting (Asia Pacific) PPL
Amadeus Asia Limited Lehman Brothers (Thailand) Ltd.
Asia Modified Starch Co., Ltd. Linklaters (Thailand) Ltd.
Bangkok Capital Alliance Co., Ltd. Merrill Lynch
Barclays Capitals Securities McKinsey & Co. Inc. (Thailand)
BMW (Thailand) Ltd. New Zealand Embassy
Bloomberg L.P. New Zealand Immigration Services
Compaq Computer (Thailand) Ltd. New Zealand Trade Development Board
Corporate Service International Ltd. Optimum Media (Thailand) Co., Ltd.
Credit Lyonnais Bangkok I.B.F. Orbit HBP
Credit Lyonnais Securities Asia Regus Centres (Thailand) Co., Ltd.
Daewoo (Thailand) Ltd. Specialty Beans (Thailand) Co., Ltd.
Du Pont (Thailand) Ltd. Sumitomo-Thai International Ltd.
GE Asia Finance Co., Ltd. Thaipo Limited
GE Capital (Thailand) Ltd. The Swatch Group Trading (Thailand) Co., Ltd.
GE International Operations Co., Ltd. Toyota Motor (Thailand) Co., Ltd.
Gulf Electric Co., Ltd. Toyodabo Asia Co., Ltd.
Huawei Tchnologies Co., Ltd. Tractebel Oriebtal Co., Ltd.
Intel Microelectronic (Thailand) Co., Ltd. Vaneburg Business Systems (Thailand) Co., Ltd.
Kernel Computers and Communications Co., Ltd. End
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