K.Charoen Toys joined hands with Tomy to launch first ever stress relieving toy in Thailand after worldwide success

Bangkok--Jul 24--4D Communications K. Charoen Toys, the Thai giant toy company, has teamed up with Tomy once again to introduce a new type of toy, "Healing and Relaxing Toy," into the Thai market that currently enjoys worldwide popularity. The No-Ho-Hon has been recently developed as a desktop and singing toy that will appeal to the Thai teenage and young professional market that desire to relax in a cute and cheerful way. Mr. Weerarat Kijlertphairoj, Marketing Director of K. Charoen Toys Co., Ltd.- a leading toy company in Thailand, disclosed that the high levels of stress and tension in every life in modern society was the reason why the company decided introduce a new kind of toy known as "Healing and Relaxing Toys" into the Thai market. It has the capability to reduce stress levels of the mind in a modern society. No-Ho-Hon will be available to the market on July 25th 2003 for Thai teenagers and office workers who desire to relax in the simplest of ways. "I believe that are more people who wants to rid themselves of stress. The trend is obviously increasing as stress treating businesses such as spas, music therapy and aromatherapy products are enjoying very high popularities from the market. It is this reason why Tomy and us decided to launch the No-Ho-Hon for our Thai customers to have a greater choice in dealing with their stress levels. It is expected that the No-Ho-Hon will be warmly received by the market because it the first of its kind in Thailand and it is enjoying a hih level of popularity in foreign countries currently. Other than being a stress remover, the No-Ho-Hon is also ideal as the desk decor as well." Mr. Weerarat stated. The No-Ho-Hon is a stress-relieving toy that was invented and developed to create a certain mental state that releases various kinds of stress from work and everyday life. No-Ho-Hon is a healing and relaxing toy that has a smiling face and is cheerful and cute. Just by looking at it will provide a sense of relaxation and reduce tension. Furthermore, the No-Ho-Hon also contains many kinds of song that will help the listener feel relaxed and have fun along with the music and side to side swaying dance moves. Looking at this toy alone will help you feel refreshed and empowered to deal with various problems. There are two types of No-Ho-Hon, which are the humming and the dwarves that are able to sing and dance. There are eight different types of the No-Ho-Hon Humming and can each sing eight songs and dance powered by three AAA batteries. Most importantly, three No-Ho-Hon can be joined together to sing in chorus. The first No-Ho-Hon will be the lead singer, the second one will sing in baritone and the third No-Ho-Hon will sing the base voice. Their chorus singing techniques will help make the listener feel fun. The lead singing No-Ho-Hon can be switched and so enabling nine types of singing. The second No-Ho-Hon is the swinging dwarves can swing its head in a rhyme without any kind of interrupting noise. There are 12 kinds of swinging head No-Ho-Hon that operates from solar cell power that makes them able to swing their heads continuously. The is also a greeting card holder and name card holder that can be giving as gifts for various occasions in order to represent the smile and cheerfulness of the giver. The price of No-Ho-Hon humming is at 875 bath each (special price during launch is at 699 baht) and the No-Ho-Hon swinging dwarves is at 750 baht and 630 baht each (special price during launch at 599 and 499 baht). From the total picture of the toy market during the first six-month of the year, it was clear that there have been slow periods during the Iraq war and the SARS outbreak within the region. Fortunately, thest were minor setbacks. "During the firs six month of the year, Kor Charoen Toys has enjoyed an average growth of 20 percent per month even though there has been not new toy launch into the market. The introduction of the No-Ho-Hon into the Thai toy market is considered a move that will generate a large sales volume. After this, the company plans to launch a new product every month to match the greater market demands and it is expected that by the end of the year, the company should have an average growth rate of 30 percent." The Marketing Director stated. The No-Ho-Hon is schedule to be available in the market on July 25, 2003. Interested persons may find the No-Ho-Hon at all leading department stores such as Central, The Mall, Emporium, Zen 4th Floor and Loft Siam Discovery. For more information, please contact : Wipavaris Ketpama or Yurawan Lerngprasert, 4D Communications Co.,Ltd., 02-951-9119, 09-171-8525, 01-8903568 End. -NK/PT-

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