In an era of rapid global transformation, the concept of "Living" has evolved into a new dimension that places greater emphasis on quality of life than ever before. Today's consumers no longer view a home merely as a place of residence, but as a space that can genuinely fulfil happiness and life balance. This aligns with the emerging "Joyspan" trend, which prioritises meaningful and joyful life experiences over longevity alone. Ms. Artitaya Kasemlawan, Head of Residential Sales Project at CBRE