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UOB's ACSS 2025 finds Thai consumers are cautiously optimistic about the local economy Health, wellness and education drive new spending habits

39 per cent of Thai consumers are showing optimism about future economic environment, a 4 percentage point improvement from last year, while keeping a close eye on their finances, according to UOB's ASEAN Consumer Sentiment Study (ACSS) 2025 conducted in collaboration with Boston Consulting Group (BCG). The findings reveal that health, education, and personal well-being are emerging as key priorities, reflecting a lifestyle shift towards long-term resilience and mindful consumption. Mr Yuttachai

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