P&G Reinvents Haircare with the New Pantene Pro-V Forget the hair You Have; Get the Look You Want

Bangkok--Aug 17--124 Communications Procter and Gamble Trading (Thailand) Limited (P&G) recently announced the launch of the new 'Pantene Pro-V' regimen of shampoos and conditioners - incorporating five collections for end looks that represent the Thai women's need. The 5 new Pantene Pro-V collection, packaged in a new contemporary look, focuses on a new concept in hair care product-selection: Products no longer focus on hair type, but on five end look collections that are the basis of Thai women's choice of hairstyle. The product launch conference saw five Thai celebrities join Pok Chelsea, Thailand's leading hairstylist, as demonstration models for the collection. "The new Pantene Pro-V collection end-look concept was designed by our product research & development team," said Wichai Pornpratang, Market Operations Manager at Proctor & Gamble Trading (Thailand) Limited. "We found that 90 percent of Thai women are dissatisfied with the way their hair looks because they don't achieve the look they have always wanted. A major reason for this has often been that consumers misdiagnose their hair type, and thus select the wrong haircare products. In the past, shampoos and conditioners are often designed based on consumers' hair type, but not on giving you the look you want, so we put our thinking caps on and devised a system that is simple to understand and gives you the look you want, no matter what hair type you have. The new Pantene Pro-V Collection is the most comprehensive and sophisticated regimen, incorporating five end look collections (shampoo and conditioner) that help you to create five key end looks that are the basis of Thai women's choice of hair style. These include: 1. New Pantene Pro-V Smooth & Silky Collection includes both Smooth & Silky shampoo and conditioner with smoothing Pro-V that makes your hair twice as straight, so you can have smooth, straight hair throughout the day. 2. New Pantene Pro-V Volume & Fullness Collection includes Volume & Fullness shampoo and conditioner. This Collection contains Volumizing Pro-V that gives your hair twice the volume and bounce throughout the day. 3. New Pantene Pro-V Balanced Clean Collection includes Balanced Clean shampoo and Lively Balanced conditioner with Pro-Vitamin B5 formula and nourishes hair from root to tip to make it healthier/shinier. 4. New Pantene Pro-V Anti Dandruff Collection includes Anti Dandruff shampoo and Lively Balanced conditioner with Pro-Vitamin B5 and ZPT formula. It has been developed to help get rid and prevent the recurrence of dandruff, making your hair twice as strong. 5. New Pantene Pro-V Lively Clean Collection includes Lively Clean shampoo and Lively Balanced conditioner containing not only Pro-V B5 but also unique Pure Gentle Cleansers and Moisturisers. The Pantene Pro-V Lively Clean Collection has been created to transform dull, weighed down hair to lively, healthy hair. The five celebrities who joined the famous hairstylist Pok-Chelsea to capture their favored different end-looks utilizing Pantene Pro-V Collection included: Machida Techapaibool - who always wants straighter and smoother hair, Tanyanee Samalapa - who always wants volume and bouncing hair; Siriprapa Xoomsai Na Ayudhaya - who always dreams of clean and balanced hair in a healthy condition; Praewa Pongsathorn - who always wants to achieve healthier, dandruff-free hair and Tassawan Hongsakrai - who looks for lively, clean hair, with an emphasis on a healthy look everyday. For Further Editorial Information, Please Contact: 124 Communications Co., Ltd. Ms. Peangpen Praisaeng Ms. Pansachol Thavornvong Ms. Chittinee Vanicha Tel: 662-2266 Fax: 204-2661-2 E-mail: [email protected], [email protected], [email protected] End. -AN-

• ข่าวProcter and Gamble
• ข่าวo:con
• ข่าวo:loc
• ข่าวo:med
• ข่าวen