Downy launched its new Downy Mystique fabric softener at “The Mystique of Unforgettable Scent” with Lee Dong Wook as The Brand Ambassador

Downy, one of the world’s leading fabric softener producer, has organised a press event under the campaign “The Mystique of Unforgettable Scent” led by Mr. Vorasit Turongsomboon, Brand PR Manager of Procter and Gamble Trading (Thailand). The event marks the launch of the latest fabric softener “Downy Mystique” and was attended by the talented Korean actor Lee Dong Wook, Downy brand ambassador, who flew in for the event. Meanwhile, Kimberly Ann Voltemas also joined in the role of an enchanting lady with a mystical and alluring scent produced by her clothes. The event was also attended by leading celebrities such as Sarin Wongkusolkij, Ploypayap Srikanchana, Jitrayus Osathanon and many other socialites at Zen Gallery, Central World. Mr. Vorasit Turongsomboon said of the idea behind the event that “A womanly scent helps to build charm and strong character for each individual. Apart from the perfume that ladies might use, the whiff of scent coming off their clothes may also enhance their attractiveness. As a leading product in fabric softener, Downy has come up with the latest scent of fabric softener Downy Mystique under our Parfum Collection. It is specially produced using the concentrated attar produced by a famous perfumery in France enable the softener to work like a perfume itself. The inspiration behind the scent is the atmosphere of Paris at night, which is the combination of a refreshing, sweet, and ravishing scent. We are also happy to have Mr. Lee Dong Wook, the famous Korean actor and our Brand Ambassador, here in Thailand for our launch of the new product, playing a man who is following the enchanting smell of the Downy Mystique lady.” At the event, the set of “The Mystique of Unforgettable Scent” recreated the atmosphere of Paris after nightfall when the lights shine amber on the dazzling fashion capital filled with trendy boutique shops. The highlight of the event is the grand unveiling of Lee Dong Wook who was tracking the enchanting scent of a lady whose face was hidden under a mysterious mask among the event attendees. He then discussed his ideal woman and his experience under the spell of Downy Mystique and as the Asian brand ambassador for the product. “I feel very honored to be here in Thailand as a Downy brand ambassador and to attend “The Mystique of Unforgettable Scent” for the launch of the latest fabric softener Downy Mystique. After having smelled the new scent of Downy, I can feel the mysterious but seductive beauty of an enchanting lady through the scent very clearly. The scent still lingers… It is unforgettable. I would say that she is pretty much the woman of my dream,” Lee Dong Wook said. This was followed by the elegant revelation of the beautiful lady behind the mysterious mask, Kimberly Ann Voltemas, an image of a lady who captures Lee Dong Wook’s heart with the sensuous scent from her clothes. Lee Dong Wook did the unmasking himself to reveal the face behind and performed a romantic moment to others’ envy. Afterwards, there was a discussion and introduction to the latest fabric softener Downy Mystique which comes with Perfume Micro-capsules Technology that puts perfume into capsules, releasing the scent when there are movements or interaction during daily activities. This means that the refreshing scent will lasts longer** as if perfume were applied onto the clothes constantly. Towards the end of the event, there was a raffle to find 10 lucky winners for the activity “The Mystique Scent Hunting” who can correctly identify the mysterious scent of Downy Mystique which Lee Dong Wook is searching for. The lucky winners will get to attend a private Meet & Greet with Lee Dong Wook on the day of the event. The female celebrity, Ploy – Ploypayap Srikanchana said of the event that “When I was in England, I had to do the laundry myself. When I want the fabric to stay fragrant and soft for a long time, I had to apply a lot of fabric softenner. It was quite wasteful to do so. But then I found Downy Mystique and I love it. The smell fits women very well and you only need half a cap. Now, whenever I open my wardrobe, my clothes smell like newly washed laundry, very refreshing, just makes me want to put them on.” Beside this, Jane – Jitrayus Osathanon said, “My house already uses Downy fabric softener because we like the smell and how the fragrant stays on for a long time. When I tried the new scent of Downy Mystique, I felt an instant connection. The smell is very mysterious and alluring. Moreover, I was very excited to meet Downy Brand Ambassador, Lee Dong Wook. I have been following his work for a long time therefore it was a great pleasure to finally meet him in person. ” -NT- Click for photo release at www.thaipr.net

• ข่าวProcter and Gamble
• ข่าวo:con
• ข่าวo:eco
• ข่าวen