The Jeep@ Brand enjoys strong product, worldwide recognization and six decades of leadership

Bangkok--Apr 10--DaimlerChrysler An enhanced product lineup-on display at the 23rd Bangkok International Motor Show and strong worldwide brand recognition continue to strengthen the Jeep@ brand in today's highly competitive 4X4 market. "The Jeep brand has always been known for its outstanding capability and ruggedness with vehicles such as Wrangler," said Mr.Chatvithai Tantraporn, General Manager Public Relations, Cherokee added to this legendary reputation with luxury, and now the next great Jeep idea, the new Cherokee, expands the depth and breadth of the Jeep brand even further." From July 23, 1941, to the present, the Jeep brand has stood for authentic four-wheel-drive capability, innovative technology and continuous refinement. The "Jeep" initiated the 4X4 segment over six decades ago and kicked off the compact "sport-utility" boom with its four-door. Today's Jeep vehicles are still directly descended from the first Jeep vehicles. Jeep Cherokee Liberty With the introduction of the new Jeep Cherokee, the Jeep brand once again pushed the forefront of engineering and design by delivering a unique combination of ruggedness, capability and exceptional on-road refinement. The Jeep Cherokee has expanded the strength of the Jeep lineup and broadened the brand's global appeal. Not only for traditional Jeep buyers, the Cherokee is also for a new generation of 4X4 buyers who seek a combination of on-road refinement and ruggedness. The most powerful engines with ample low-end torque are available in the Jeep Cherokee is a 3.7-litre V-6 PowerTech TM petrol engine that produces 210 hp at 5,200 rpm and 318.6 Nm of torque at 3,800 rpm All-new Jeep Independent Front Suspension An all-new Jeep engineered coil-spring independent front suspension combines excellent overall ride and handling and precise steering control with Rubicon-tested capabilities. The generous 203 mm (eight-inch) of suspension travel ensures hallmark Jeep off-toad performance. This design not only gives consumers confidence about the vehicle's robustness and durability, but improves rough road ride by reducing the vehicle's unsprung weight. A link-coil rear suspension, similar to that on the Grand Cherokee, provides a more comfortable ride than leafs springs because coil springs have less static and dynamic friction. This configuration also provides a roll centre closer to the vehicle's centre of gravity to reduce body lean during cornering. All-new Rack and Pinion Steering Engineered to maintain Jeep off-road ruggedness, a precise rack and pinion steering system provides on-road steering control. Effort, feel and response are tuned to give the driver precise control and positive feedback. Steering response is precise and consistent with steering wheel input, while retaining the fun-to-drive quality Jeep owners have come to expect. Jeep Grand Cherokee The flagship of the Jeep brand is the Grand Cherokee, which combines the four-wheel-drive abilities of Jeep vehicles with the comfort and technology usually associated with luxury sedans. Jeep Grand Cherokee remains at the forefront of the 4X4 segment with the award-winning Quadra-Drive R system. Quadra-Drive further increases Grand Cherokee's already superior capabilities, both off-road in inclement on-road conditions. More than Sixty Years of Jeep Heritage The Jeep brand name-trademarked internationally since 1950-has become one of the best known of all consumer brands in the world and an international byword for off-road capability. Jeep vehicles are sold in nearly 100 countries, and over nine million units carrying the famous Jeep badge have been sold, Over the past six decades, Jeep gas become well-known as a vehicle that confronts a challenge, resolves it, then drives away to face another day and today, Jeep continues to enable ordinary people to overcome extraordinary obstacles. Jeep celebrates the start of the seventh decade with the special offer on Jeep Cherokee 4.0L with 0% interest rate 48 months long term installment. This offer is only for the fist 61 cars booked at this event or Jeep Showroom nationwide Moreover, free 1st class insurance and 4 year or 80,000 km. maintenance is offered to every buyer of Jeep Grand Cherokee. End. -ST-

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