Siemens Communications Enterprise Network (Com EN) announces new technology trend and LifeWork Concept

Siemens Communications Enterprise Network (Com EN) announces new technology trend and LifeWork Concept Siemens Communications Enterprise Network (Com EN) announces the new technology trend and introduces its innovative LifeWorks@Com concept into Thai market. The award-winning concept is the integration of Siemens’ products, solutions and services into one overall concept that optimally meets its customers’ demands and offers them new and profitable opportunities. The group is also further expanding its portfolio with a new HiPath 1100 series PBX system: a communication system for small business, small office/home office customers. Mr. Stefan Herrlich - President of Enterprise Sales, Siemens Communications Enterprise Network (Com EN) from Siemens AG, Germany, shared the group’s strategy, vision and direction at the press conference held in Bangkok today. Siemens Com EN has already been a major player in enterprise voice and data network globally with strong presence in Thailand with Siemens HiPath product. At present day, Siemens Com EN offers the full range of products and solutions portfolio that address enterprise customers’ needs, and be able to bring them the unified user experience as regarded in Siemens LifeWorks@Com concept. “LifeWorks@Com concept was well-regarded as it was awarded with Frost & Sullivan Technology Leadership Award just recently. In this concept, Siemens Communications highlights its clear vision for the future development of the telecommunications field and demonstrates how its customers can profitably advance their communications structure.”, he said. Companies can accelerate their operating procedures and better integrate mobile employees. They can choose to operate and service their communications themselves, call on Managed Services or subscribe to selective services from a network operator. Carriers are able to develop new markets and means of revenue. To accomplish this, Siemens Communications gathers its expertise from all telecommunications segments and incorporates its products and services both for fixed and mobile networks from network operators as well as for corporate networks and end users. “We have successfully marketed voice products for enterprise network for decades, and we are now doing well in IP-technology segment offering broad range of IP-based communication product portfolio to customers throughout the globe.” , added Mr. Herrlich Khun Suwannee Singluedej, Vice President, Enterprise Network of Siemens Ltd., Thailand, addressed toward local approach: “Strategy is to use our leading technology to offer right products for our customers – the ones those are future-proven, not products with limited future, and top that with professional consultancy – we mean long-term partnership, not just only customer/vendor relationship, but a winning team. We are now in the process of turning local team into a professional service and consultant.” Collaborations with partners is one of the strategies that allows Siemens to deliver products, solutions and services to customer effectively-from network infrastructure, voice/data solution, IP-based communications, Wireless LAN environment, to Voice-over-WiFi devices. Siemens Com EN is teaming up with strong partner networks to play its major role in Thailand, from big-name global alliance partners, consulting partners, technology partners, and sales & service partners. Suwannee concluded, “We are comfortable working with partners and we should see a lot of developments in Siemens’ partner business down the road” Today, Siemens Com EN signed up partnership with 6 new channel partners; IES Interconnect (Thailand) Co. Ltd., Infinity Network Solution Co., Ltd., Sunthai Group Co., Ltd., Subhachai Electrical & Communication Co., Ltd., Automation Service Co., Ltd., and Sci-Tech (Thailand) Co., Ltd., as an excerpt of the rolling-out strategy. To succeed in the market, Siemens also launches the new range of phone systems, HiPath 1100 PBX series for small business, small office/home office customers, to Thai market. It is the high performance phone family, made up of four systems, for companies with up to 140 users. With ADSL broadband access, HiPath 1100 offers tomorrow’s communication technology. Integrated options, such as CLIP analog make your communication even more flexible. The various models meet different business requirements – from 16 to 140 users with between 6 and 32 lines. HiPath 1100 is the intelligent phone system for demanding customers. HiPath is the Enterprise Convergence Architecture from Siemens. A comprehensive solution and service portfolio enables companies to further expand their existing voice and data infrastructures, safeguard their existing capital investment, and implement second generation IP (2gIP) applications. 2gIP applications optimize company processes and lead to a sustained improvement in productivity for the corporation. Thanks to the continuous further development of its products and software, Siemens Communications is an innovation leader on the path to a seamless integration of real time communication in the IT world. According to analysts, HiPath has ensured that Siemens is the world's number one supplier of VoIP connections. With a market share of 38.6%. Siemens aims to further expand this position. Over 70% of the Fortune 500 corporations have selected a HiPath solution. Customers include BMW, Daimler Chrysler, Deutsche Bank, Ford, IBM, Kodak, SAP, BP and Volvo. Additional information about HiPath is available at: www.siemens.com/hipath About Siemens Communications The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros. For more information about Siemens Communications, please visit : http://www.siemens.com/communications For further information, please contact Prapassorn Virothai Jetsadanee Iamsupatsawat Corporate Communications Tel. 715 4045 Fax: 715 4041 E-mail: [email protected] [email protected] Click for photo release at www.thaipr.net End.

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