Epson Expands Enterprise Market with New Business Strategy “Be There”, Kicking off with a massive launch of 11 projectors

Epson Thailand announced its “Be There” campaign to penetrate Enterprise market sales through its strengths in technological advancement and customer services for variety of business, celebrating its launch with 11 LCD Projector models to choose from. Mr. Naoyuki Saeki, President of Epson (Thailand) said “Epson has been supplying consumer and enterprise market demands during the past 20 years of presence in the Thai market through its various lines of products covering every line of product utilizing advance technology and functions of its printers, scanners, and projectors. Its printers are not only limited to Inkjet or Dot-matrix but also printing for business usage such as Receipt printer (TM printer), Passbook printers including photo scanners, film scanners, or cheuqe scanners. Epson products have been as widely perceived by public and private corporate customers as same as consumer customers of its high quality and efficiency of its technology similar to its LCD projector product line which has been widely accepted as the top data LCD projector sales for 7 consecutive years from Futuresource research data. Epson Thailand is confident to also stand in the top position in 2008 LCD Projector sales.” “During the first half of 2008 since April, Epson Thailand has Baht 1,300 million with 11% growth from last year. Its revenue comes from corporate and consumer market at equal portion with higher concentration in corporate customers through its marketing activities and distribution channels. It targets Baht 2,500 million total revenue in 2008. Under its new “Be There” campaign, it is confident of the efficiency, cost effectiveness, and variety of products to be offered to any group of customers who are open for investing in new technology to add efficiency in day-to-day work.” “Epson products include Dot-matrix printers, Business Inkjet printers, Business Scanner, LCD projectors, Point-of-Sale system, Receipt printer (TM Printers), and Pro-graphic printers covering corporate market demands in banking, educational institution, retail stores, studios, SMEs and SOHO where Epson foresees room for potential growth.” All of this corporate campaign is not a sudden action however Epson Thailand have actually adopted this mid term plan according to the global vision and direction in order to push forward our leading technology as core competitiveness in industrial and corporate market. We are confident that our strategies for launching “Be There” campaign will achieve in any economic situation” said Mr. Saeki. Mr.Yunyong Muneemongkoltorn, Executive director of Epson (Thailand) explained about “Be There” as a promise and worry-free assurance for any Epson’s customers including large and small enterprises in any type of business. Epson is ready to be there to stand tall together on their success under its world technology to support any type of jobs. “Its “Be There” campaign would provide marketing, product, and customer service, and communications strategies to reach customers effectively with over Baht 100 million budget including promotion and advertisement of its “Be There” campaign covering 4 aspects to respond to enterprise consumer demands including product technology, distribution channel, solution center, and service center network.”, added Yunyoung. Regarding Epson’s product technology, it has been a successful innovation brand in research and development of printing technology for its efficient Micro Piezo printing Inkjet printing heads which can accurately inject ink on the material which is fitted in consumer printing technology. However, Epson has expanded its capability in Micro Piezo technology to support enterprise and industrial market where printing quality and accuracy still remain with added applications to utilize its printing capability for enterprise market reflecting in the new Inkjet printer and Pro-graphic printer products. Similarly, Epson’s copyrighted 3LCD Projector technology invented by aggregating 3 LCD boards for more vivid colors and clearer pictures with proper brightness to preserve eyesight. In addition, its extra function including wireless connection through USB key without having to tangle with IP settings with the computer. Other than that, there is the AV Mute Slide mode for screen and power saving purposes without having to restart the machine. Epson has provided 11 LCD projector models to cover all types of work such as Smart Series Products including Epson EB-S6, Epson EB-X6, and Epson EB-W6 (Wide Screen) with high contrast ratio at 2000:1 and lower energy consumption with only 231 watts as well as Epson EMP-280 model for educational institution with dust protective and self-cleaning lens. Ultra Portable Series products are light weight (1.8 Kg), easier to carry providing professional presentation including Epson EB-1725, and Epson EB-1735W (Wide Screen) and can be connected through Wireless USB key providing high brightness and resolution. Evolution Series products are its top models including Epson EMP-1825 with high brightness of up to 3500 ANSI Lumens at 786,432 XGA resolution through Wireless USB with Quick Setup button. Similar model includes Epson EMP-6010 and Epson EMP-6110 with not only high brightness but also dust protective and removable self-cleaning filter. High Performance Series products include high efficiency wireless LCD projectors, e.g., Epson EB-G5350, Epson EB-G5150 and wide screen model Epson EB-G5200W. For those who frequently make presentation for large audience or in exhibition halls, Epson EB-G5350 and Epson EB-G5150 with XGA resolution at 5000 and 4000 ANSI Lumens brightness, respectively. They also support wide screen PC with high contrast ratio of 800:1 and 1000:1 for Epson EB-G5350 and Epson EB-G5150, respectively. “Epson believes that with its solid technology and functions specifically designed for enterprise market would bring Epson LCD projectors on top of the market as projected”, said Yunyong. “For its distribution channel, there are currently 134 Epson Authorized Partners (EAP) and increasing in order to access customers in all markets which we have been preparing for its partners through product knowledge training, customer relation activities, and sales promotion activities. Epson expects to have 160 EAPs at the end of its 2008 fiscal year. When enterprise market is targeted, new Solution Centers are established in order to provide innovated solutions conveniently customizable by customers, which would be open by the end of 2008 with over Baht 17 million budget. We are determined for our customers to maximize use of Epson products as complete solutions. In addition, Epson service centers are handled by service partners for faster service and penetration to provide consultation and repair services.” “We are confident that “Be There” would promote new experiences for Epson customers which consist of 4 aspects, for example: ? Variety of product line utilizing specific technology for highest efficiency ? Epson Authorized Partners with high expertise in variety of business ? Solutions Center with expertise in product capability specifically customized for each business ? Trusted and wide Service Network We are determined to develop and ready to support customer business at highest effort as the “Be There” concept where Epson would be ready anywhere in any success story, concluded Yunyong. For more information please contact: PRpedia Co.,Ltd. Chaiwat Simawattana/Patcharavadee Julotai MB: 089 811 7937 / 085 055 1473 Tel: 02 662 0550 ext 37/33 Email: [email protected] / www.prpedia.co.th

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