China Boating turning 7 and leading the way to the mega yacht era

First to market, China Boating has firmly established itself as the leading yachting lifestyle magazine in China. The past six years has seen the publication grow from strength to strength as evidenced by the high-end media partners who have entrusted the delivery of their message to its readers. The editorial content is both international and local with contribution from industry-recognised journalists. The evolving maturity of the China yachting lifestyle market has seen tremendous strides in the last seven years. The Volvo Ocean Race has now added Sanya, Hainan as one of their race ports replacing Qingdao which hosted the 2009 edition. This is on top of the annual Clipper Race also taking in Qingdao as a port of call. China Boating has grown rapidly, from a quarterly magazine to a monthly magazine, to bring real time coverage of the dynamic China yachting scene. China Boating has been the exclusive and strategic partner with the China Cup for the past three years. This is China’s only race fully supported by the government and the leading marinas throughout the country which China Boating is also strategically aligned with. The China Team which participated in the 32nd America’s Cup elected China Boating to be its exclusive yachting media partner. China Boating’s credibility is further endorsed by being elected an official member of the China Yachting Association in 2008 - http://sailboarding.sport.org.cn/ China Boating is distributed at all the key airport bookstores and VIP lounges throughout China. With China Boating’s ever-expanding database of HNWIs, garnered through exclusive events, and an aggressive retail strategy, the magazine reaches the wealthiest entrepreneurs and tycoons aspiring to own a luxury boat. As official media partners to some of the most important regional boat shows which include the Hainan Rendezvous (Sanya), China International Boat Show (Shanghai), Hong Kong International Boat Show, Cannes Boat Show and the Monaco Yacht Show, China Boating is close to the industry, its readers, and importantly, its advertisers. “The very vibrant China market is experiencing tremendous growth and we like to think that the work we’ve done in promoting the luxury yachting lifestyle to the affluent Chinese has helped in some way,” said Janet Chen, general manager of Blu Inc Media (Shanghai) and editor in chief of China Boating. Backed by the weight of Asia's media giant SPH and supported by its sister-publication Asia-Pacific Boating's dominance of the Asia-Pacific yachting market, China Boating will continue to exceed its own standards in luxury publishing to meet the rising aspirations of the fast-growing Chinese affluent class. Indeed, China Boating is set to further entrench its leadership position in China's luxury yachting lifestyle community in the years to come. About Blu Inc Media Blu Inc Media, a fully owned subsidiary of SPH magazines, is a leading publisher of high-end leisure and industry magazines, including English-language, Chinese-language and bilingual titles. Distributed around Asia and the globe, the company’s titles include Asia-Pacific Boating, China Boating, JET Asia-Pacific, AsiaSpa, Action Asia, LP-Luxury Properties and POLO. More information on www.bluincmedia.com, www.sphmagazines.com.sg

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