Nestle Professional introduces “Maggi Concentrated Liquid Chicken Stock” (MCCS) in Thailand

A professional helper that boasts more convenient, tastier, time-saving features without preservatives, for food business operators Nestle Professional Thailand continues to enhance its innovative product portfolio, with the launch of the ‘Maggi Concentrated Liquid Chicken Stock (MCCS)’, Thailand’s first bottled concentrated liquid chicken stock to offer food business operators a more convenient, tastier, cost-saving choice without preservatives. Mrs. Veronique Cremades, Executive Director of Nestle Professional Indochina, a leading brands of creative profitable food and beverage solutions in Thailand food service industry, remarked “Today marks another milestone for Nestle Professional as we introduced the Maggi concentrated Liquid Chicken Stock (MCCS) to Thailand market. The innovative product is an outcome of our extensive research and dedication to create a solution that satisfy unmet chefs’ demand, while helping to enhance better taste, cost effectiveness, save more time. The MCCS will surely be an innovative addition to add color to Thailand’s food industry this year,” “Not just the manufacturer and distributor of culinary products, but Nestle Professional also strive to be a professional partner who understand chefs and food operators to help them succeed, by continuously offering innovative and profitable solutions to ‘spice up life’ for them in order to thrive in their business, while having more time to add color to life”, she continued. “The MCCS was developed to provide an outstanding option as a professional helper for food operators, offering an easy way to apply ideas for great tasting, efficient solution, and profitability. Based on findings from our in-depth research among leading chefs in food industry, it is found that more than 80 per cent of them recognized the outstanding quality and naturally mild taste of the MCCS. The favorable feedback boosts up our confidence in launching the MCCS to the market. In addition, we have put in place comprehensive marketing strategies and new brand communication concept “Maggi professional helper who really understand you to make your life taste better” to support future expansion with optimistic market outlook. We will continue to deliver new value-added solutions to fulfill unmet chefs’ and operators’ need under the Maggi brand to Thailand market”, she continued. The latest innovative MCCS features maximum convenience and time-saving choice for chefs and food operators. Just boil water and MCCS with no later than 30 mins, it offers well-rounded taste, yellowish-gold color, chicken node, nice combination of meaty and spicy aroma of chicken stock which is a heart of cooking for chefs and food operators. With the MCCS, food operators are ensured of consistent good taste that is ideal for Thai and Chinese dishes, making it a preferred professional choice for chefs and food operators. “Maggi is the first brand to offer the market with the innovative concentrated liquid chicken, thus we can snatch up market share a head of other culinary players. We also believe that the product will become a preferred choice that meets demands of food operators and chefs looking for concentrated liquid chicken to enhance taste, and nice aroma to their dished, while allowing them to save more time and cost for higher profit margin and retain original taste of the food,” Mrs. Veronique concluded. Click for photo release at www.thaipr.net

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