Holiday Inn completes Thailand phase of US$1 billion global brand refresh

All seven Holiday Inn Hotels & Resorts in the country now offer enhanced modern amenities, comfort and a “Stay Real” service culture Holiday Inn, the most widely recognised lodging brand in the world, today announced the relaunch of Holiday Inn Chiangmai, Holiday Inn Resort Regent Beach Cha-Am, and Holiday Inn Resort Phi Phi Island, completing the Thailand phase of the US$1 billion Holiday Inn global brand refresh. Holiday Inn is part of InterContinental Hotels Group [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms. The global brand refresh was first announced in 2007 and is the biggest rebranding exercise in the hospitality industry. The relaunched Holiday Inn properties in Chiangmai, Cha-Am and Phi Phi Island are the latest addition to the more than 3,100 relaunched hotels in 2,815 locations, and 430,000 rooms worldwide. “We are delighted to complete the Thailand phase of the refresh project with the Holiday Inn Chiangmai, Holiday Inn Resort Cha-Am, and Holiday Inn Resort Phi Phi Island relaunch,” said Mark Flower, Director of Commercial Thailand/IndoChina/Maldives, IHG. “Attuned with the requirements of the modern and dynamic global traveler, the Holiday Inn refresh strengthens and repositions the brand at the forefront of the highly competitive hospitality/travel industry, specifically in Thailand, which remains one of the most popular travel destinations in Asia.” “The refresh has made a big difference to the overall feel of the hotel,” said Simon Douthett, General Manager, Holiday Inn Chiangmai. “It has provided us the opportunity to modernize key areas of our overall offerings through small yet significant changes, and we are delighted that our clients and customers have provided positive feedback about the new signage, signature scent, signature sound and in-room changes and how well all these suit the ‘everyday hero’ traveler looking for modern facilities with friendly service.”’ Holiday Inn is the world’s best known hotel brand – nine out of ten travelers have stayed at a Holiday Inn at some point in their lives. With nearly 140 Holiday Inn hotels in key locations in Asia Pacific, the relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the hotel’s global portfolio. It underscores Holiday Inn’s campaign motto, “Stay You”, which promises a renewed focus on providing a great Holiday Inn experience at every customer touch point from arrival to departure, through modern amenities and facilities that travelers truly need, an up-to-date sensory experience (look, feel, and smell) including a new logo and signage that is consistent across all Holiday Inn hotels globally. “Already renowned for the distinctive friendliness and hospitality of the Thai people, hotel guests in the ‘Land of Smiles’ have more to smile about,” said Sandra Kloprogge, General Manager, Holiday Inn Resort Regent Beach Cha-Am. “Another key highlight of the refresh is the Holiday Inn “Stay Real” service culture, allowing guests to be as comfortable and relaxed, so they can “Stay You” – and be themselves no matter who they are or whichever Holiday Inn hotel they’re staying – be it in Thailand or anywhere in the world. As a new standard across all refreshed Holiday Inn hotels, the overall room experience has been enhanced featuring a contemporary style that include modern facilities and amenities, including crisp, new triple-sheeted bedding and a selection of soft and firm pillows; high-speed Internet access and Wi-Fi capabilities, ergonomic work station, data ports; a sitting area with comfortable chairs; amenities like coffee maker, hair dryer, iron and ironing board, complimentary newspapers, and more. The room accommodations also feature redesigned bathrooms with new adjustable showerheads and signature shower curtains. “The relaunched Holiday Inn properties in Thailand offer guests more options to truly enjoy their stay – whether they are here for leisure or business,” added Dominique Ronge, General Manager, Holiday Inn Resort Phi Phi Island. “The refreshed Holiday Inn properties offer something for everyone that will make memorable experiences – whether they come for a romantic getaway, diving expedition, or just spend the weekend and be themselves. Holiday Inn Chiang Mai, Holiday Inn Resort Regent Beach Cha-Am and Holiday Inn Resort Phi Phi Island are managed by seasoned IHG general managers Mr. Simon Douthett, Ms. Sandra Kloprogge and Mr. Dominique Ronge, respectively. They now complete the seven Holiday Inn hotels and resorts in Thailand, which also include Holiday Inn Silom Bangkok, Holiday Inn Phuket, and Holiday Inn Bangkok, which were relaunched earlier; as well as the newly-built Holiday Inn Pattaya – all managed by the InterContinental Hotels Group (IHG). Holiday Inn Hotels and Resorts participate in IHG's guest loyalty program, Priority Club? Rewards, the industry's first and largest guest loyalty program with 56 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of these hotels or any of IHG's more than 4,400 hotels worldwide. Click for photo release at www.thaipr.net

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