NXP Launches its First Data Sharing App for Android

New Application enables tag writing for all NFC-enabled Android Smartphones & Tablets Singapore, March 24, 2011: NXP Semiconductors N.V (NASDAQ: NXPI) today launched a new application which allows Android smartphone users to use their NFC-enabled handset to create their ownNFC tags. These tags can then be used in multiple environments to share details and launch applicationswith other NFC handset users. The app also includes a tag reader for reading NFC tags. The NXPTagWriter app is available for download at the Android Market. Facts: - The new app supports the NFC Forum’s NFC Data Exchange Format, offering tag writing support toany NFC-enabled device - Integrates seamlessly like a plug-in into Android and provides an extended feature set compared tothe built-in Tag application - Stores the history of data read from tags and data written to tags, enabling it to be re-used at a latertime - Allows users to launch applications on a tap to initiate calls, open websites, send SMS messages andmore Possible Applications: - The future of business cards – Incorporating NFC tags into business cards will enable contact detailsto be shared and stored onto the handset immediately. - Retail – Taking NFC into the retail space offers new ways for retailers to interact with their customers such as: - Automatic connection to Wi-Fi hotspots - Shortcuts to check-in services such as Foursquare, Yelp and Google favorite places - Locating transportation – Using NFC to access information on the move such as timetables and routemaps Links: - NXP TagWriter on Android Market - Learn more about NXP’s NFC technology Supporting Quotes: - "This is one of the first consumer-centric NFC applications to be launched onto Android Market. Oneof the best features of NFC is the technology’s ability to read and share information with other NFC users,” said Henri Ardevol, vice president and general manager, secure transactions, NXPsemiconductors. "Having this Android application in the market is a major step giving a powerful tool into consumer hands to make use of the wide feature set of NFC-enabled Android devices." - “Simple to use applications, which add value and simplify the user’s life, will be vital to the adoption ofNFC. With this application, users can begin to put NFC at the heart of their world,” said Steven Fera,strategic account manager, NXP Semiconductors. The application supports a whole range of NXP and third party products like MIFARE UltraLight?, MIFARE? Classic, MIFARE DESFire? EV1and many others. It also supports the NFC Forum Type 1 Tag, Type 2 Tag, Type 3 Tag and Type 4 Tag portfolio with its full feature set. For further press information, please contact: NXP APAC: Hui Yun Chen Tel: +65 6882 4146 [email protected] Text 100 Public Relations: Karun Arya/ Lim Choon Hong Tel: +65 6603 9021 [email protected] / [email protected] Click for photo release at www.thaipr.net

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