Drives Innovation in RFID With Launch of Global Partner Program

NXP Global RFID Innovation Partner Program to stimulate development of RFID technologies for the expanding FMCG and electronics markets NXP Semiconductors N.V. (NASDAQ: NXPI), the RFID leader for multi-applications, has announced the launch of its Global RFID Innovation Partner Program to encourage the development of RFID solutions. With a focus on system integrators and solution providers as well as reader and software companies, the Program aims to create a community that can share skills and expertise in order to drive RFID innovation. The launch is timely given the growing demand for RFID applications from end users in the fast moving consumer goods (FMCG) and electronics sectors. The rich ecosystem of organizations, brought together by the NXP Global RFID Innovation Partner Program, will make it easier for participants to link up quickly with the partner(s) they need in order to develop a technology application. This translates to faster time to market, and better availability of innovative RFID solutions for end users. NXP’s Innovation Partner Program will also raise awareness of RFID technology throughout the industry, and highlight to end users the ease of implementing RFID applications. Facts/Highlights Overview of the NXP Global RFID Program: ? To date the following companies have joined the NXP Global RFID Innovation Partner Program: ACURA Global, Brasil austriamicrosystems, Austria CopperSpiral RFID, India Franwell, USA IER, France InSync, USA RFiT Solutions, Austria Thinkify, USA Vilant, Finland? Innovative RFID System Integrators and Solution Providers from around the world can participate in the Program, with the aim of: - Sharing important technical, market and business-related information on RFID for FMCG and electronics with a worldwide community - Minimizing the technological risk and cost involved of developing RFID technology - Exchanging skills and experience on successful RFID implementations with a worldwide community - Decreasing time to market for new solutions - Driving the adoption of, and increasing the global market for, RFID technology - Enabling partners to realize innovative ideas with NXP, a strong and experienced technology partner Overview of RFID market growth: ? Offering reliable read rates and special features for electronic device configuration as well as privacy modes and a tag tamper alarm, RFID tag and label ICs are ideal for high-volume applications in FMCG and electronics ? Last year saw a significant uptake in RFID solutions, demonstrating renewed interest in the industry that is now seeing the benefits of established global standards in RFID technology ? Growth in RFID solutions for FMCG and electronics sectors is expected to remain strong, as RFID is used in new applications and in replacing older, less reliable technologies such as bar codes or holograms Supporting Quotes ? “We listened to the market and responded by launching our Global RFID Innovation Partner Program to address the growth of RFID applications in the FMCG and electronics sectors. We want to help ensure that NXP and its partners can effectively use RFID technology to enable the safe and reliable tracking of items, ease of product configuration and an increased level of counterfeit protection,” said Chris Feige, general manager for Tagging and Authentication, NXP. Links ? NXP Global RFID Innovation Partner Program Portal ? Visit NXP at RFID Journal LIVE!, Orlando, Florida, booth 204, from April 12th to 14th, 2011 ? Attend “RFID: Solutions for Daily Life” presented by Victor Vega, North America marketing director for RFID, NXP Semiconductors on April 13th, 2011 at 10:40 am US Eastern Time at RFID Journal LIVE!

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