- Great start to the year with market share increase for both months compared with 2010
- Achieved regional growth of 61 percent over same period in 2010
- Thailand posted 71 percent growth over same period last year on strength of new products
- Malaysia grew 150 percent growth over same period in 2010
General Motors Thailand/Southeast Asia (GMTH/SEA) continued to grow strongly across the region in the second month of the year, posting a 61 percent growth in February 2011, compared with the same period in 2010. Markets in the region including Indonesia, Malaysia, Philippines and Thailand all posted impressive growth in the same period, on the back of a strong product portfolio further augmented by the launch of the Chevrolet Cruze and Captiva with new benzene engine last year.
“We wanted to get a quick start into 2011 and, on the strength of our product lineup and the special efforts of our dealer network, we have steadily gained market share for two months in a row,” said Mr. Martin Apfel, President of GM Thailand/Southeast Asia.
All key markets across Southeast Asia registered increases in market share. Thailand led with a one-percent increase to 3.3 percent over the same period in 2010. The Philippines recorded 1.3 percent (over one percent in 2010) while market share in Indonesia grew to 0.8 percent (from 0.5 percent in 2010).
In terms of sales, Malaysia led with a 150 percent growth while Indonesia followed with a 99.2 percent. Thailand posted 71 percent growth while the Philippines recorded 38.2 percent.
Mr. Apfel added that he is confident GMTH/SEA will continue to grow as the company plans to introduce no less than four more new products in the next 12 months, further enhancing an already strong product lineup that consists of the Chevrolet Cruze, Captiva, Colorado and Aveo. In the Thai market, the Aveo CNG remains a popular choice amongst cost-conscious and ‘eco’ motorists, while the Colorado range has been updated with the ‘Colorado Sport Edition’ introduced during the 2010 Motor Expo. The Chevrolet Spark has just been launched in the Philippines and early indicators point to a very positive initial response from both the media and motoring public.
In addition to new products, Chevrolet will also be adding 42 more dealers across the region including Thailand. This will enhance the breadth and depth of Chevrolet’s coverage of the region’s markets while providing customers with easier access to aftersales service and support.
About GM
General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, Michigan, USA. GM employs 209,000 people in every major region of the world and does business in some 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. More information on the new General Motors Company can be found at www.gm.com
For further information, please visit www.gmthailand.com and www.chevroletthailand.com or www.facebook.com/generalmotorsthailand please contact:
Paphada Tuanghirunvimon / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: +662 343 6057, +6681 621 2404
Email:
[email protected] /
[email protected]
Or
Sasinan Allmand
Public Relations Director Thailand/ SEA
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: +662 791 3400
Email:
[email protected]
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