EMC and SiS Rollout Channel Strategy to Penetrate Thailand’s SMB Market with New Storage Product Line-up

EMC’s new channel-optimized VNXe series allow more channel partnersto extensively serve and support the local SMB market EMC Information Systems (Thailand) Ltd. and SiS Distribution (Thailand) PCL today announce its channel strategy to address the technology requirements of Thailand’s small and medium-sized businesses (SMB) market with EMC’s newly introduced VNXe unified storage systems designed to be simpler to use, more efficient to run, and more affordable. EMC is enabling its partner community to address the demand for Storage Area Networks (SAN) and Network Attached Storage (NAS) solutions in the SMB market with one easy solution. To make the new VNXe series accessible, EMC has created the new Authorized Reseller category to enable partners of any size to easily add the VNXe series into their product portfolio. Mr. Nathakorn Potejanasaja, Country Manager of EMC Information Systems (Thailand) Ltd. Said: “To better serve the technology needs of Thailand’s SMB market, EMC is strengthening its channel focus to capture more SMB business, support distribution, and grow its partner base with the new authorization process and Affiliate tier. When you combine EMC’s new channel-optimized VNXe that is priced to deliver attractive margins with the simple processes for partners to be quickly authorized to sell and service the VNXe, our partners will be well rewarded. This is a triple win strategy to help EMC, SiS Distribution and Thailand’s SMBs grow our business and profitability.” With the VNXe series entry price of under US$10,000, EMC is, for the first time, enabling a broad range of new and existing partners to address the SMB unified storage demand with leading technology from EMC. Now EMC partners can easily bundle advanced storage technology into comprehensive, differentiated solutions and services they offer to SMB customers. Mr. Somchai Sittichaisrichart, Managing Director, SiS Distribution (Thailand) PCL added: “SiS Distribution is pleased to see EMC make significant moves in the unified storage space by delivering the EMC VNXe storage series, a simple and efficient system that isaffordable to SMBs. We are now able to offer a high performance, scalable, and intuitive solution to enhance the physical and virtual infrastructures of SMBs. The price performance of the VNXe is a compelling proposition for SMBs looking to invest in a solid storage infrastructure on a constrained IT budget.” Mr. Somchai added: “I am very impressed with the new partner online training. Partners can quickly and cost-effectively get up to speed in just under three hours through free training, and enjoy the associated benefits of offering leading storage technology from EMC. To us the easy, quickly and basic implementation mean more margins and that applies to our customer as well.” The VNXe series, with a starting price under US$10,000, delivers unmatched simplicity, efficiency, and affordability for small and medium-sized businesses. Its unique capabilities include the ability to: - Provision storage in for hundreds of Microsoft Exchange Server mailboxes, or a 1TB VMware data store, in less-than 2 minutes. - Automatically double storage capacity utilization using advanced data reduction technologies. - Provide automated diagnosis, service, and technical support information in a single click.

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