Blue Elephant products receive top recognition at SIAL Innovation 2013 and launched new Cooking Sets at ThaiFex 2013

The Blue Elephant International Group’s trading arm, Blue Spice Co., Ltd, recently received the most prestigious award, the ‘Jury Special Award SIAL Innovation 2013’ for six of its ready-to-cook Thai Cooking sets, namely Tom Yum Sour and Spicy Soup, Tom Kha Soup, Green, Yellow, Red and Massaman curries at Salon International de L’Alimentation (SIAL) 2013 in Shanghai. Criteria categories for the award included Pleasure, Health, Physical, Convenience and Ethics. “It was indeed a great honor to have been recognized by SIAL as we had to compete with 40 other products at the world’s leading annual Food Show, which was attended by 2,500 exhibitors this year”, commented Mr. Xavier Le Boucher, Managing Director of Blue Spice Co., Ltd. Riding on such a prestigious accolade, Blue Spice launched three new products namely, Thai Curry Sauce (Green Curry, Red Curry and Yellow Curry), Thai Cooking Set BBQ Satay and fiber and vitamin E-rich Organic Thai Black Rice at ThaiFex 2013, which was recently held at IMPACT’s Challenger Hall 2, Muang Thong Thani during May 22 – 26, 2013. These three new products are an addition to Blue Spice’s extensive ‘Blue Elephant Grocery Line’, which facilitate those wishing to make easy and quick meals without having to compromise on quality and taste. “Since its inception in 1980, the Blue Elephant Group has played a significant role in promoting Thai cuisine and culture internationally, and we are committed to continue in promoting Thai food and ingredients around the world. Although we already export our products to over 34 countries, we are constantly creating new products in order to cater to the different needs and lifestyles of people, who love Thai cuisine, and would like to try their hand at cooking their own meals”, said Master Chef Nooror Somany Steppe, Co-Founder and Director of the Blue Elephant International Group. For further information, please visit www.bluelephant.co.th, contact Mr. Xavier Le Boucher or Khun Sukij Ngampanich at Blue Spice Co., Ltd. Tel. 0-2996-9401-3 or e-mail: [email protected]. Photo caption: Mr. Xavier Le Boucher (center), Managing Director of Blue Spice Co., Ltd., a subsidiary of the Blue Elephant Group, was recently presented with the most prestigious award, the ‘Jury Special Award SIAL Innovation 2013’, at the Salon International de L’Alimentation (SIAL) 2013 event held in Shanghai, China. New Products Launched at ThaiFex 2013 Thai Curry Sauces Organic Thai Black Rice Thai Cooking Set BBQ Satay For further information, please contact GHC Asia Ltd. Chutinun Guna-Tilaka Tel. 0-2357-1183 E-mail: [email protected] -KPA- Click for photo release at www.thaipr.net

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