In the last ten years, Jetstar Asia has carried more than 23 million passengers and introduced low fares to 22 destinations in 13 countries in Asia.
Founding CFO of Jetstar Asia and current CEO, Bara Pasupathi, said he had witnessed first-hand the transformational effect low fares have had on Singaporeans.
“Airfares for SGD80 or lower have changed the way that Singaporeans have approached travel, people travel more often, for more reasons and to destinations that had previously never considered.
“In Asia, we have sold close to 8.3 million fares for under SGD80 and have created thousands of new opportunities for travel,” he said.
In Indonesia, before the arrival of low cost carriers (LCCs), only the affluent could travel out of Indonesia, said Anton Thedy, Managing Director, TX Travel in Indonesia.
“In the last decade, Jetstar Asia’s low fares have now given access to the middle-class in Indonesia to travel not only further but more frequently,” said Mr Thedy.
The Singapore-Jakarta route, along with the Singapore-Kuala Lumpur and Singapore-Bangkok routes are some of the busiest LCC routes in the world.*
In Singapore, Jeremiah Wong, Marketing Communications Manager from Chan Brothers Travel also observed that over the last ten years, LCCs airfares have made travel affordable to more people.
“From price-conscious holiday makers to time-starved travellers, LCCs offer a wide group of consumers an alternative short-haul flight solution,” said Mr Wong.
Jetstar Asia Pilot Examiner, Zhao Zhi Qiang has been with Jetstar Asia since day one says he has seen some changes with customers as the airline has grown.
“The ‘pay for what you need’ model is popular with first-timer travellers or the price-conscious,” said Mr Zhao.
“However, after flying millions of passengers on Jetstar Asia, I also see more business travellers and families on all our flights.
Mr Pasupathi said combining low fares with innovation has been key to Jetstar Asia’s ability to continue to cater for the changing needs and demands of the consumer. A commitment to innovation has been core to Jetstar Asia’s first decade and will continue to play an important role in the second.
“We were the first to introduce the virtual assistant, straight-to-gate service, self-service kiosks and bag drop services and most recently, the mobile boarding pass in Singapore all making travel easier and importantly more accessible, which is what low fares are all about.
“Since we implemented the straight-to-gate service last year, close to 10 per cent of eligible customers in Singapore have used the web check-in and headed straight-to-gate.
“In the coming decade we will roll out the services across the region and continue to invest in solutions that help keep our costs low and our service offering innovative,” said Mr Pasupathi.
Media contact:
Cynthia Yen-Sullivan, Corporate Communications Manager,+65-6318 0862, [email protected]
James Best, Aziam Burson-Marsteller 662-252-9871 [email protected]