Jr. NBA All-Stars from Southeast Asia to Watch Live NBA Stars in Action in China

          - 71 Top Participants from Jr. NBA Programs in Indonesia, Malaysia, Philippines, Thailand and Vietnam to Attend NBA Global Games Beijing 2014 Presented by ZTE -
          The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) today announced that 71 Jr. NBA All-Stars from Indonesia, Malaysia, Philippines, Thailand and Vietnam will travel to China to attend NBA Global Games Beijing 2014 presented by ZTE featuring the Brooklyn Nets and the Sacramento Kings on Oct. 15 at the MasterCard Center.
          The Jr. NBA program—presented by FrieslandCampina in Southeast Asia through its Dutch Lady, Foremost, Frisian Flag and Alaska brands—is the NBA’s international youth development program that promotes basketball participation and an active lifestyle. The 2014 Jr. NBA All-Stars, selected from Jr. NBA programs in Indonesia, Malaysia, the Philippines, Thailand and Vietnam, are comprised of 50 boys and 21 girls ages 10-14. The All-Stars will also play exhibition games against local basketball teams and visit historical landmarks as part of their visit to Beijing.
          The partnership also marked the launch of FrieslandCampina’s Drink.Move.BeStrong program, which builds on FrieslandCampina’s support to bridge critical nutrition gaps identified by the South East Asian Nutrition Surveys (SEANUTS) and marks another milestone in FrieslandCampina’s efforts to improve the health of children across Southeast Asia through the power of nutrition and sport. FrieslandCampina encourages parents and children to drink a glass of milk and take part in an hour of outdoor sport—two simple things that when done daily, can help Southeast Asian kids become strong.
          “We believe in the power of sport and good nutrition to secure the health of Asia’s future generations,” said Hendro Poedjono, Regional Public Affairs and Regulatory Affairs Director, FrieslandCampina. “Our partnership with Jr. NBA gives children a great avenue to develop important healthy habits from an early age that have a long-term impact on their growth and development.”
          “We are thrilled for this group of exceptional young athletes from across Southeast Asia to get an up-close and personal look at NBA players in action,” said Francesco Suarez, Vice President, Global Marketing Partnerships & Events, NBA Asia. “We are grateful to Royal FrieslandCampina for providing this unique experience to inspire children to stay fit and healthy through basketball.”
          As part of its effort to connect with fans globally, NBA teams will play five preseason games in four countries this October as part of NBA Global Games 2014. In addition to the game in Beijing, the Nets and Kings will also play in Shanghai, and the Cleveland Cavaliers, Miami Heat and San Antonio Spurs will play a series of games in Brazil, Germany and Turkey.
          Fans can visit the official event website at www.jrnba.asia for more information on the Jr. NBA programs in Southeast Asia. For all things NBA, visit www.nba.com