- Predictions for 2015 focus on video, LTE subscriber growth and mobile broadband coverage
- Announces hyperscale upgrade to Ericsson Cloud System —adding new software and hardware to ensure a secure cloud experience —and a first step beyond connected devices to connected systems with the launch of Ericsson Traffic Cloud
- Broad set of new launches support operator needs across network evolution, IT transformation and opportunities for innovation and revenue growth
Ericsson Thailand President, Camilla Vautier, reflected on the pace of change in the industry from Mobile World Congress in Barcelona where Ericsson showcased the latest solutions that the company is bringing to market, and making predictions for 2015.
Camilla said: “We predict four key changes during 2015: more people will watch streamed, on-demand video than broadcast TV on a weekly basis; video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80 percent; and world mobile broadband coverage will be above 70 percent. This all are massive forces of change and open up new opportunities both in the ICT industry and in other industries.”
Camilla continued: “There is a new logic being applied across industries. We can see a definite shift from physical products to digital services. New business models are emerging, along with new ways of solving old problems that create new efficiencies. True customer intimacy can be created using digital tools. All in all, you can see that ICT drives transformation that is really changing the game.”
At Mobile World Congress, Ericsson shows its full range of capabilities supporting a broad variety of customer needs. A total of nine new solution launches were lined up with a common theme of transformation and advancing digital experiences.
Summing up the presentation, Camilla reiterated the company’s strategic direction for growth with a number of newly won contracts in both core and targeted growth areas.
- Announces hyperscale upgrade to Ericsson Cloud System —adding new software and hardware to ensure a secure cloud experience —and a first step beyond connected devices to connected systems with the launch of Ericsson Traffic Cloud
- Broad set of new launches support operator needs across network evolution, IT transformation and opportunities for innovation and revenue growth
Ericsson Thailand President, Camilla Vautier, reflected on the pace of change in the industry from Mobile World Congress in Barcelona where Ericsson showcased the latest solutions that the company is bringing to market, and making predictions for 2015.
Camilla said: “We predict four key changes during 2015: more people will watch streamed, on-demand video than broadcast TV on a weekly basis; video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80 percent; and world mobile broadband coverage will be above 70 percent. This all are massive forces of change and open up new opportunities both in the ICT industry and in other industries.”
Camilla continued: “There is a new logic being applied across industries. We can see a definite shift from physical products to digital services. New business models are emerging, along with new ways of solving old problems that create new efficiencies. True customer intimacy can be created using digital tools. All in all, you can see that ICT drives transformation that is really changing the game.”
At Mobile World Congress, Ericsson shows its full range of capabilities supporting a broad variety of customer needs. A total of nine new solution launches were lined up with a common theme of transformation and advancing digital experiences.
Summing up the presentation, Camilla reiterated the company’s strategic direction for growth with a number of newly won contracts in both core and targeted growth areas.
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