Where Wealth Can Help The Happiness of “Giving”

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          Senior Students from the Department of Public Relations, Albert Laurence School of Communication Arts, Assumption University in Collaboration with MBK Center to Organize the‘Where Wealth Can Help’ Event For Contributing Opportunities to Improve the Lives of Less-fortunate Children and Endangered Animals Well-Beings

          Senior Students of the Department of Public Relations, Albert Laurence School of Communication Arts, Assumption University holds a special event titled "Where Wealth Can Help" under the theme of “The Happiness of Giving” starting at 13.00 hrs on Saturday 25th April 2015 at outdoor area - Tokyu Zone of MBK Center. The event aims to display Public Relations students' social contribution campaigns, including their efforts to help six non-profit organizations through various public relations campaigns and activities. The non-profit organizations are the World Wide Fund for Nature (WWF), Thai Elephants Research and Conservation Fund, Soi Dog Foundation, The Mirror Foundation, The Center for the Protection of Children's Rights Foundation, and HDF Mercy Centre.
          According to the identity of Assumption University, the students are fully expected and trained to be ethical and active in engaging themselves toward social responsibility. Every year, senior students of the Department of Public Relations participate in planning and executing the public relations campaign which is a part of the course PR4208 Public Relations Workshop II, as one of their graduating projects. This project primarily aims to encourage the students’ active contributions as well as improve engagement with their local communities by allowing them to gain hands on public relations work experience while acting as a bridge that connects the Thai community to various non-profit organizations.
          Mr. Chanon Sirithorn, a Chairperson of the Department of Public Relations, Albert Laurence School of Communication Arts, Assumption University said, “Currently, there are many social issues and non-profit organizations which need helps and supports from people in Thai society. The Department of Public Relations is delighted to be a part the effort in encouraging the social improvement for these local communities through the execution of the students’ public relations campaigns and activities. This year marks the 3rd Where Wealth Can Help project, in which we hope our students’ effort bring together the Thai community as well as the media attention to help contributing to the improvement of the less-fortunate children and animals.”
          “We would like to show our appreciation to the six non-profit organizations for giving an opportunity to our senior students in planning and executing the public relations campaigns. Furthermore, we are delighted to receive such a kind collaboration from MBK Group for the second year to organize the event at the Tokyu Zone of the department store.” he added.
          “Where Wealth Can Help”, a social contribution campaign has been organized by Public Relations lecturers and senior students since 2007 as a part of PR4208 Public Relations Workshop II course, with the objectives to raise awareness among various Thai communities toward the non-profit organizations in Thailand regarding several social issues that requires the nation’s attention. This year, Where Wealth Can Help is organized under the theme of “The Happiness of Giving”. The main purpose is to transfer the happiness occurring from any kinds of giving such as donation and necessary resources to support and improve the lives of less-fortunate children and endangered animals well-beings in the society.
 
 

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