Shaping the Future of Thai Creators Tellscore and ABAC Join Forces to Launch Influencer Marketing Curriculum

This partnership highlights Tellscore's commitment to becoming a true Influencer Standard Setter - not only creating value for brands and content creators, but also investing in knowledge transfer to the next generation. It reflects a long-term vision to sustainably develop the influencer industry by nurturing future talent.

Suvita Charanwong, CEO & Co-founder of Tellscore, shared: "We firmly believe the future of the content creator and influencer industry lies in today's youth. Partnering with the Albert Laurence School of Communication Arts, Assumption University (ABAC) represents a strategic move to establish a strong foundation of understanding about the Creator Economy right from the university level. By integrating academic knowledge with real industry experience, we aim to help students build market-relevant skills and enter the workforce with confidence, capability, and ethics."

"From our experience working with creators across generations, we've learned that sustainable growth isn't defined by follower count alone-but by cultivating a Creator Mindset that balances both soft and hard skills. This includes creativity, data analysis, tech fluency, and a strong sense of social responsibility."

Tellscore's vision is to be more than a platform-it aims to become a driving force behind a thriving Influencer Marketing ecosystem. This collaboration aligns with its long-term mission to develop industry-ready talent, build relevant knowledge, and support meaningful communication for the public good.

As part of the MOU, Tellscore will play a key role in designing a future-facing curriculum aligned with global industry trends. The program will offer experiential learning opportunities, enabling students to work on real cases, use real tools, and analyze real data within the influencer ecosystem.

Assistant Professor Dr. Nutthaphut Pandjad, Dean of Albert Laurence School of Communication Arts, Assumption University, remarked: "One of our school's core missions is to partner with the private sector to co-create initiatives that benefit society. This collaboration with Tellscore is a major step in elevating how Influencer Marketing is taught-connecting theory to real-world industry practices not only in Thailand but on an international scale."

"ABAC is dedicated to delivering a comprehensive learning experience. This partnership will deepen students' understanding of the industry, covering strategy, ethics, and the critical role creators play as influential public communicators. Today's content creators are not just storytellers; they are driving forces in the creative economy and agents of social change. This program prepares our graduates to become ethical, impactful media professionals who are ready to contribute to both the industry and society."

Tellscore continues to emphasize its sustainable approach to developing the next generation of creators through three core pillars:

1. Providing hands-on opportunities for students to gain real-world experience.
2. Sharing industry knowledge through structured curricula and collaborative activities with public and private sector partners.
3. Promoting ethics and awareness of the creator's role as a public communicator in the digital age.

This framework is not merely theoretical-it is grounded in the in-depth research study titled "Futures of Content Creators in Thailand 2035", conducted by Tellscore in collaboration with FutureTales Lab and the Thailand Institute of Next Generation Media and Society (TIMS). The study explores the anticipated evolution of the creator landscape in Thailand, addressing societal, technological, economic, and cultural shifts that will shape the industry's future.

The findings highlight that future success will not be measured solely by follower counts, but by quality, purpose, and the ability to positively influence society. These insights serve as a critical foundation for the newly launched curriculum, embedding real-world relevance into academic development. (The full report is available at: https://th.tellscore.com/th/Download/FOCC2035)

This collaboration between Tellscore and ABAC marks another major step in strengthening Thailand's influencer ecosystem—starting from education. By bridging academic theory with practical industry experience, the partnership aims to shape a new generation of creators who are equipped with skills, mindset, and values, ready to thrive in the Creator Economy.

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