Modernform Acquires 60% Stake Through Its Baht 108 Million Investment in MOTIF in Return For an Expansion of Sales and Marketing Opportunity in the Luxury Furniture Segment

Mr. Sithi Nerngchamnong, Corporate Development Director of Modernform Group Plc., (MODERN), stated that as one of the leading players in making innovative furniture ranging from office to home furniture and decorative items who is eager to answer to diverse demands of today's fast-changing lifestyles of all generations, Modernform is looking for investment opportunities with a right partner. "To ensure that we can grow and actively fulfil customer's experiences, we keep looking for opportunities either to invest in a business or to collaborate with business partners so that we can expand the ecosystem of both the main business and the business of our subsidiaries," he affirmed.

To expand its footprint into another business segment and to enhance its product portfolio, in the latest development, Modernform is investing in MOTIF who truly understands the needs for luxurious furniture and decorative items of high-end customers as reflected through its ability to maintain a customer base with a steady growth.

"This investment will not only open up new opportunities for both companies, but future collaboration between Modernform and MOTIF will also strengthen our main furniture business and enhance our capacity to step into other industries," Mr Sithi said.

Mr. Akarat Wannarat, Managing Director of MOTIF, revealed the reason why MOTIF had been so welcomed by its customers since the beginning. "We do our business based on our preferences. That's why we choose each and every piece of furniture through the eyes of a customer."

MOTIF is a business created out of love, courage to be different and determination to present selected items that suit Thai people's lifestyles and tastes, Mr. Akarat said. The best possible services are also what MOTIF's management and team have prioritized. At present, MOTIF's showroom on the 4^th Floor of Central Embassy is a center of premium furniture featuring the world's leading furniture brands from Europe, the US and Asia, who have trusted MOTIF to be their official distributor in Thailand.

Through the concept of casual elegance, MOTIF defines luxury through the lens of modern-contemporary style. This means comfort living through simple yet elegant design enhanced by timeless details. MOTIF offers furniture, lighting and home accessories from various global brands such as Gamma, Estel, Artifort, Cattelan Italia, Penta, Anglepoise, Tom Dixon and Moooi. Others include furniture inspired by world-renowned fashion houses such as Missoni Home and Versace Home. While this reflects MOTIF's outstanding success, it also makes MOTIF a place that gathers prestigious furniture from around the world to answer all lifestyle desire for perfect living of all customers. 

"This collaboration with Modernform will enhance delightful living experience to customers who are ready to adapt to today's rapid changes."

The opportunity marks the business synergy between Modernform and MOTIF to enhance competitiveness of both parties who share a common goal of success, underline the business's sustainable growth and strive to deliver the best values to customers.

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