Pure Storage Delivers Effortless, Efficient and Evergreen Data and Storage Management Technology Solutions in Thailand

Pure Storage(R) (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced FlashBlade//E(TM), a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency. At an acquisition cost competitive with disk and much lower operational costs, the introduction of FlashBlade//E means that customers no longer need to settle for disk.

FlashBlade//E builds on Pure's portfolio of effortless, efficient and evergreen data and storage management solutions which help enterprises in Thailand to accelerate digital transformation while meeting environmental sustainability goals.

FlashBlade//E provides a better way to manage unstructured data growth efficiently, reliably, and sustainably with a best-in-class user experience and economics that enable customers to eliminate the last remnants of disk in their data center.

• Economical at scale: FlashBlade//E is offered at under $0.20 per GB including three years of service. The platform starts at 4PB and scales from there with reliable performance.
• Industry-leading energy efficiency: FlashBlade//E consumes up to 5x less power than the disk-based systems it will replace. The larger the system the greater the efficiency, helping organizations achieve their increasingly critical sustainability goals.
• Simplicity, reliability, and a non-disruptive future: FlashBlade//E is built to flex and grow on demand with 10-20x more reliability than hard disk based systems and evolving without disruption or forklift upgrades. With cloud-like simplicity, flexibility and predictable performance,

FlashBlade//E remains simple to manage at any scale.
FlashBlade//E will be generally available by the end of April 2023

Industry Significance:

For global organizations, unstructured data capacity is expected to grow by 10x before 2030. For large-capacity, price-sensitive workloads that use current disk-based storage solutions, this growth is unsustainable.

Disk-based systems are a burden on many enterprises' IT teams and budgets as they are challenging to manage, require massive amounts of power, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Ultimately, this diminishes the ability to derive business value from data. While modern file and object storage solutions are capable of addressing many of these challenges, they haven't been a viable option for large unstructured data repositories that are price-sensitive - until now.

Executive Insight:

"Pure Storage has been delivering effortless, efficient and evergreen data and storage management solutions for 14 years. This announcement is particularly exciting for our customers and partners in Thailand because digital transformation has resulted in the creation of large amounts of unstructured data that need to be properly managed in an environmentally sustainable way. With FlashBlade//E, enterprises here now have a solution that matches the price points of traditional disk while saving so much energy and space in the data center." - Methavee Chiu, Country Lead, Thailand, Pure Storage

"With FlashBlade//E, we're realizing our founder's original vision of the all-flash data center. For workloads where flash was once price-prohibitive, we are thrilled to provide customers the major benefits Pure delivers at a TCO lower than disk." - Amy Fowler, VP & General Manager, FlashBlade, Pure Storage

"Pure Storage is once again throwing down the gauntlet in the all-flash storage market with the introduction of FlashBlade//E. With unstructured data in the enterprise space growing at a blistering pace and sustainability becoming a key business imperative for Asia/Pacific CIOs, the new platform will deliver compelling economic value and technology advantage for rapidly growing organizations in the digital space." - Rajnish Arora, Vice President - Enterprise Infrastructure, IDC Asia/Pacific

"As our customers' unstructured data growth continues to accelerate, there is demand for more sustainable and scalable storage solutions for everyday workloads. We are excited to be able to meet this need with FlashBlade//E, providing the simplicity and power savings Pure is known for at an acquisition cost lower than disk-based solutions." - Brian Bartell, Practice Manager for Primary Storage, WWT

"While the benefits of flash for high-powered workloads have been largely acknowledged, disk's price point has limited broader perception of its full potential use. Nevertheless, the need for a modern platform to accommodate the rise in unstructured data at scale is evident. FlashBlade//E's promise of a more cost-effective, energy-efficient and easier-to-manage approach to everyday workloads makes a compelling case for leaving disk behind. " - Scott Sinclair, Practice Director, Enterprise Strategy Group

Learn More:

• FlashBlade//E Product Page
• Blog Post: Introducing FlashBlade//E
• FlashBlade//E Data Sheet

About Pure Storage

Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.

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