FWD Insurance joins Molto to deliver an awesome Brand Experience and invites everyone to taste the delightful Som Jeed & Choc Chip flavor Ice cream

Ms. Pavarisa Chumvigrant, (2nd from right) Chief Branding and Communications Officer of FWD Life Insurance Plc ("FWD Insurance"), FWD Insurance has partnered with Molto, a premium ice cream brand in Thailand, to offer a distinctive brand experience under the InspirAction campaign to spread happiness through deliciousness with a special ice cream creation, the Som Jeed & Choc Chip flavor, made from a perfect blend of dark chocolate and kumquat flavors, giving a unique freshness flavor for every moment. As part of the campaign, customers who scanned the QR code from the new commercial movie were entitled to a free scoop of ice cream right away, and another free scoop to share with their friends during the Friday Night Special at every branch of the Molto Pop-Up Store. Over 2,611 scoops were served from February 1-28, 2023, throughout the campaign period.

FWD Insurance aims to changing the way people feel about insurance and become a brand that resonates with people's lifestyles and values. We believe using the sense of taste is one of the best ways to deliver the brand experience to our customers. Ice cream is a dessert enjoyed by people of all ages and genders, making it an ideal way to connect with a broad audience. Molto is renowned for using high-quality, freshly produced ingredients and environmentally friendly packaging. Customers can experience the Som Jeed & Choc Chip ice cream flavor until March 31, 2023, at every Molto shop and online channels: Shopee: Molto Premium Gelato; Lazada: Molto Premium Gelato; Line Official: Molto Premium Gelato; Facebook: Molto Premium Gelato; and Instagram: Molto_gelato.

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