Mondelez launches the "OREO Pokemon" mega campaign creating a massively fun phenomenon, Boosting Sales Growth and Solidifying Biscuit Market Leadership

Press Releases » พุธ 6 มีนาคม 2567 13:47 น.

A massive 100-million-baht investment to launch a mega campaign, capturing the hearts of all Thais
Promotes a collaborative strategy to create exceptionally unique experiences
"OREO Pokemon" fever sweeps Thailand as consumers scramble to find limited-edition OREO cookies

Mondelez International (Thailand) Co., Ltd., a global snack powerhouse, cherished by fans in over 150 countries, has created a massively fun phenomenon with the launch of its largest 'OREO Pokemon' campaign yet. In partnership with The Pokemon Company, the developer and producer of the beloved Pokemon video games, this campaign aims to enhance Oreo's brand position as the world's number one favorite cookie. With an investment of 100 million baht, the campaign promises unique adventures and experiences for Pokemon Trainers and OREO Lovers, injecting excitement into the biscuit market.

Mondelez launches the "OREO Pokemon" mega campaign creating a massively fun phenomenon, Boosting Sales Growth and Solidifying Biscuit Market Leadership

Idara Huang, Managing Director of Mondelez International (Thailand) Co., Ltd., said, "Collaboration is one of our key strategies. In teaming up with the developer and producer of the beloved Pokemon video game, this regional collaboration brings together the adventurous world of Pokemon with the playful essence of OREO, creating a joyful surprise for biscuit market enthusiasts and Pokemon Trainers, embodying OREO's 'Stay Playful' concept, while adhering to Mondelez's commitment to customer centricity. Mondelez launches the "OREO Pokemon" mega campaign creating a massively fun phenomenon, Boosting Sales Growth and Solidifying Biscuit Market Leadership

Ms. Nattida Anuntnart, Marketing Head of Mondelez International (Thailand) Co., Ltd., said, "Pokemon enjoys immense popularity worldwide, and Thailand remains among the top three countries with the largest Pokemon fan base globally. OREO and Pokemon share a common goal which is delivering fun experiences. Activities feature embossed images of 16 Pokemon and surprising fans with a new Pikachu-inspired flavor 'OREO Choco Banana Cookies' (OREO Pikachu), along with a complete set of 16 exclusive collectible OREO Pokemon photocards. Furthermore, extensive advertising campaigns were launched across TV and online media channels. Collectively, these efforts have successfully reignited the 'OREO Fever' trend across Thailand since the campaign's launch.

The OREO Pokemon Launch Event transformed the heart of Siam Square into a zone of happiness creating a fun and surprising phenomenon for fans who attended. We invited renowned Pokemon fans "Yin - Anan Wong" and "War - Wanarat Ratsameerat," who kicked-off the excitement, inviting fans into the vibrant fun zone to win many special prizes from OREO and enjoy the thrilling experience. The "Find OREO Mew" activity is easy to join. Simply take a photo with the Mew cookies and upload it to OREOSEA.COM/POKEMON for a chance to win a trip to Japan, an extremely rare set of OREO Pokemon metal coins, and super cute OREO Pokemon lamps from today until April 15, 2024. OREO lovers and Pokemon trainers can follow the fun activities at www.facebook.com/OreoTH and www.instagram.com/oreo_thailand or LINE Official Oreo.

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27 มิถุนายน 2568 11:55 น.

Mondelez launches the "OREO Pokemon" mega campaign creating a massively fun phenomenon, Boosting Sales Growth and Solidifying Biscuit Market Leadership

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