Ralph Lauren in the Hamptons: The Spring 2025 Fashion Show

For Spring 2025, Ralph Lauren returns home to the Hamptons. This is a place of natural beauty, timeless elegance, and quiet sophistication. For over 50 years, the designer has found it as an unending inspiration and a backdrop to the many cinematic worlds he has created. From equestrians in the Polo fields to artists in their studios to children playing by the sea, the Hamptons brings together the best of Ralph Lauren's imagination into one iconic destination.

Set against the backdrop of a picturesque Hamptons estate, Ralph Lauren presents a timeless runway show that pays homage to the brand's enduring legacy and the Lauren family's history on the island. The Spring 2025 Fashion Show beautifully intertwines Ralph Lauren's iconic American style with intimate family moments that have shaped the designer's vision over the decades.
Ralph Lauren' History in the Hamptons

Ralph Lauren has long had a presence in the Hamptons. Beginning in the 1970s, the family spent summers vacationing in various locations, first Southampton, then Amagansett, East Hampton, and, finally, Montauk in the 90's. The first store opened in East Hampton in 1989, nearly 35 years ago.

"Every time I come into my house in Montauk, there is a smell of pine that I always remember. It's like the smell that says summer is here," the designer wrote in the 2023 book "Ralph Lauren: A Way of Living, Home, Design, Inspiration".

Today, there are four Ralph Lauren stores which include the East Hampton Double RL, Luxury, and Polo stores as well as the Southampton store.

• 1989: Ralph Lauren opened an independent Polo Country store in East Hampton. The store was 3,000 square feet and covered in white clapboard.
• 1992: The Ralph Lauren Country Store opened in East Hampton store opened on Main Street.
• 2007: A Ralph Lauren children's store opened in East Hampton. The structure that houses the children's store is the oldest surviving building in East Hampton.
• 2008: The Double RL store opened in East Hampton. That year, Ralph Lauren began a partnership with the East Hampton Historical Society of New York to underwrite the restoration of the barns and landscape of the historic Mulford Farm, one of America's most significant English Colonial farmsteads. As part of the partnership, Ralph Lauren designs product that celebrates the history of east Hampton, and 100% of the proceeds benefit Mulford Farm's restoration.
• 2013: A Polo Ralph Lauren store opened in East Hampton.

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