MAHLE Aftermarket goes Hollywood

"A workshop is only as good as the people in it. The people who do everything to keep their customers on the move," said Philipp Grosse Kleimann. "As a full-service provider, we do our part by supplying the workshop teams with state-of-the-art equipment for repairs and diagnostics - and by delivering spare parts of the highest quality for all drive types." This is important because, in the near future, a mixture of battery-electric, hybrid, combustion, and hydrogen drives will shape both mobility and the way workshops do business.

This technological diversity is reflected in the imagery of the MAHLE Aftermarket campaign "MAHLE Workshop Heroes," in which "movie" titles and motifs - as well as MAHLE products developed for both combustion and electric vehicles - are shown. Playing a supporting role in the campaign is the broad variety of training and educational opportunities on offer, as well as the MAHLE Technical Messenger Service. Getting top billing, however, are the mechanics and workshop heroes themselves. At the MAHLE Automechanika booth in Frankfurt, visitors can experience the first set of "movie posters" and their related products up close and personal.

Over a total area of almost 450 m2, MAHLE Aftermarket is presenting - in addition to its broad portfolio of filters, engine, and thermal management parts - its new BatteryPRO product line, a new CO2 A/C service unit featuring climate-neutral refrigerant, and the new TechPRO(R) 2 diagnostic tool. The company is also showcasing highlights from the MAHLE original equipment business, to demonstrate the Group's diverse technological expertise. At the Frankfurt exhibition grounds, MAHLE is represented at three locations: twice in Hall 9, both in its large Group booth and as a co-exhibitor at the Zukunftswerkstatt (Future Mobility Workshop), as well as at the Agora outdoor area.

• ข่าวo:member
• ข่าวmotor
• ข่าวo:loc
• ข่าวen