TrueMoney Teams Up with Black Canyon to offer Dine & Deal Experience with ShopRewards+

10 Jul 2024

TrueMoney, Southeast Asia's leading digital financial services provider, has joined forces with Black Canyon, a prominent Thai-owned specialty coffee and food retailer, to offer an exclusive "Dine & Deal" experience with ShopReward+. Customers can log in to the TrueMoney app and visit the ShopReward+ section to purchase a special voucher valued at 150 baht for only 99 baht. This offer is available from today until 31 August 2024.

TrueMoney Teams Up with Black Canyon to offer Dine & Deal Experience with ShopRewards+

Mr. Koravut Pavitpok, Group Head of Commercial, Ascend Money Co., Ltd. said "ShopReward+, a comprehensive marketing & CRM solution under TrueMoney for Business, empowers merchants to unlock their full potential with TrueMoney. By leveraging ShopReward+, businesses gain access to a massive customer base of over 30 million TrueMoney users nationwide. Since its launch in 2021, ShopReward+ has significantly increased sales for merchant members via the TrueMoney app by an average of 40%. This collaboration with Black Canyon reaffirms TrueMoney's commitment to providing solutions that meet the diverse needs of businesses and users, while delivering value in every payment experience with TrueMoney and partner-exclusive privileges."

Mr. Nattapong Tongrod, Director of Marketing and Technology, Black Canyon (Thailand) Co.,Ltd, said "The rapid rise of financial technology and the growing trend of cashless payments present a great opportunity for Black Canyon to expand our service channels and offer modern payment methods for our customers. We believe this partnership with TrueMoney will help expand our customer segment and strengthen customer loyalty. TrueMoney's user-friendly app boasts a robust CRM system with various features, seamlessly facilitating a cashless payment experience for users. Black Canyon joined the ShopReward+ program in June 2024. Now, customers can redeem a wide variety of Black Canyon merchandise and services across Thailand using Black Canyon Digital Vouchers displayed on the TrueMoney app."

ShopReward+ empowers all businesses, local shops and SMEs to large enterprises, with a comprehensive customer relationship management (CRM) platform integrated within the TrueMoney app. ShopReward+ helps businesses effectively manage their membership programs by offering a range of features including customizable e-membership cards, points accumulation, exclusive discounts and promotions, and giveaways. Most importantly, the platform allows merchants to gather valuable customer data to develop their marketing strategies.

Join ShopReward+ for exclusive deals or subscribe to the membership program by downloading the TrueMoney application. Choose the "Merchant Membership" or "ShopReward+" menu and select your favorite store to activate the special deals. Exclusive offer! Black Canyon Digital Voucher for food and drinks at only 99 baht, redeemable for 150 baht, from now until 31 August 2024. (Terms and conditions apply)

For more information about ShopReward+ and TrueMoney for Business, please visit