Alibaba.com Lowers Barrier for Thai SMEs to Go Global with the Launch of its New, Affordable Global Gold Supplier-Lite Package

Thailand's digital landscape is undergoing a remarkable transformation. According to a recent report by Statista, Thailand's e-commerce sector is flourishing, with a projected market value exceeding THB 7 trillion (US$218 billion) by the end of 2024¹. This represents a staggering 23% year-on-year growth, fueled by the country's tech-savvy population with a high internet penetration rate of over 88%². This digital adoption, coupled with strong smartphone usage, has created fertile grounds for e-commerce businesses to thrive. SMEs are at the forefront of this digital revolution, recognizing the immense potential of online platforms to reach a global audience and expand their reach beyond domestic markets.

Alibaba.com's new Global Gold Supplier-Lite Package aims to help SMEs capitalize on the growing trend of digitalization. With its more affordable pricing and offering of a curated yet essential set of advanced digital tools designed specifically for global trade, the Global Gold Supplier-Lite Package significantly lowers entry barriers and equips Thai businesses with little or no online export experience to effectively unlock opportunities in global trade.

Alibaba.com's new Global Gold Supplier-Lite Package aims to help SMEs capitalize on the growing trend of digitalization. With its more affordable pricing and offering of a curated yet essential set of advanced digital tools designed specifically for global trade, the Global Gold Supplier-Lite Package significantly lowers entry barriers and equips Thai businesses with little or no online export experience to effectively unlock opportunities in global trade.

"Thailand's e-commerce landscape is experiencing phenomenal growth, with SMEs playing a crucial role in driving this digital transformation," said Warren Wang, Head of Thailand Business at Alibaba.com. "Alibaba.com is firmly committed to supporting Thai SMEs' success in the digital age, and the Global Gold Supplier-Lite Package is a continuation of this commitment. Introduced with new and aspiring exporters in mind, the Global Gold Supplier-Lite Package is a more affordable version of our regular Global Gold Supplier service, allowing SMEs to test the waters and enter the global B2B market without significant upfront investment while enjoying access to some of the latest digital tools they need to thrive in the global marketplace."

The Department of International Trade Promotion (DITP) under the Ministry of Commerce is committed to the support of Thai businesses and their export journey. Thus, Alibaba.com's new Global Gold Supplier-Lite Package aligns perfectly with this mission by extending the benefits of online commerce and digitalization to a wider community of Thai SMEs.

The Global Gold Supplier-Lite Package streamlines various aspects of online B2B commerce and allows Thai SMEs to focus on growth by offering the following features:

• Simplified Tasks & Extra Exposure: The platform guides GGS-Lite members on their Alibaba.com journey by assigning beginner-friendly tasks that help them unlock opportunities for increased visibility.
• Simplified Star Rating System: GGS-Lite members are rated on a streamlined rating system, which simplifies the process for buyers to evaluate suppliers.
• Business Opportunity Rewards: GGS-Lite members can enjoy access to exclusive incentives and rewards programs to connect with potential buyers.

In addition, Global Gold Supplier-Lite Package members will be entitled to a suite of intelligent tools. These intelligent features, which streamline online business operations and enhance global reach, include:

• Advanced AI Tools: Gain valuable insights into buyer behavior and market trends to optimize product listings and marketing strategies.
• One-Click Product Optimization: Effortlessly enhance product listings with AI-powered suggestions for better visibility and search rankings.
• Smart Off-Hours Auto-Reception: Never miss a potential business opportunity with automated responses to inquiries, even outside business hours.
• Fluent Multi-Lingual Translation: Overcome language barriers and effectively communicate with international buyers through automatic translation capabilities.

Nitcharee Ujjin, CEO of Thumbinthai with over 5 years of experience as a Verified Supplier on Alibaba.com, expressed her satisfaction with the platform and excitement for the new package, saying: "Before Alibaba.com, I had zero experience in exporting. When COVID-19 hit and domestic sales went down, I saw a challenge as an opportunity. I turned to international markets with Alibaba.com, fueled by a desire to support my local workforce. Now, in less than three years, we've gone from zero employees to over 100, and our revenue has grown by 400% thanks to the platform. We've even exported to over 10 countries!"

"Thumbinthai's success is Thailand's success, and I dream of seeing Thai products on the global stage. Alibaba.com supports businesses like mine to embrace change and social responsibility, and that's the key to sustainable growth. I'm particularly excited about the launch of the new Global Gold Supplier-Lite Package, that will make it even easier for Thai SMEs to take advantage of the incredible opportunities available on Alibaba.com and showcase their products to a global audience," added Ujjin.

¹ https://www.statista.com/map/asia/thailand/e-commerce
² https://datareportal.com/reports/digital-2024-thailand

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