King Power Celebrates Chinese New Year with the "KING POWER CHINESE NEW YEAR 2025 - Shop the Luckiest Fortunes"

King Power Group, Thailand's leading travel retail brand, is set to celebrate the Chinese New Year 2025, welcoming the auspicious Year of the Snake. In a bid to boost the economy in the first quarter of 2025, King Power has launched the "KING POWER CHINESE NEW YEAR 2025 - Shop the Luckiest Fortunes" campaign, creating a grand festive atmosphere with special events and attractive promotions. The grand opening ceremony will take place on Wednesday 22 January 2025, at 6:30 PM at King Power Rangnam. Attendees will witness a spectacular parade featuring the 12 Chinese zodiac, a 36-meter-long floating Naga dragon, a powerful Chinese dragon, and traditional lion dancers. The event will be led by Mai Davika Hoorne, who will grace the occasion in a stunning Naga-themed outfit, symbolising good luck and prosperity. The festivities aim to spread blessings of good fortune and abundance to Thais, Thai-Chinese communities, and tourists. The celebration will run from 22 January to 4 February 2025, across King Power's locations in Rangnam, Srivaree, Pattaya, and Phuket.

Aiyawatt Srivaddhanaprabha, CEO of King Power Group, stated, "Following the government's announcement of 'AMAZING THAILAND GRAND TOURISM & SPORTS YEAR 2025,' aimed at positioning Thailand as a top global tourist destination, King Power is aligning with this vision through our business philosophy, 'THE POWER OF POSSIBILITIES' This initiative focuses on transforming the Rangnam district area into a 'Festivalisation Destination' — a global hub for celebrating festivals all year round. In support of this government policy, King Power in collaboration with the Rangnam community to launch the 'KING POWER CHINESE NEW YEAR 2025 - Shop the Luckiest Fortunes' campaign to celebrate the auspicious Year of the Snake. This campaign aims to boost consumer spending during the Chinese New Year while generating economic benefits for the local community and driving Thailand's tourism industry forward. We anticipate that this campaign will generate a 15-20% increase in visitor traffic, contributing significantly to local economic growth and enhancing the tourism sector's potential during the first quarter of 2025."

Customers are invited to discover the highlights of the KING POWER CHINESE NEW YEAR 2025 - "Shop the Luckiest Fortunes" Campaign as follows:

• LIGHT UP YOUR LUCK - Start the auspicious Year of the Snake by enhancing your luck! Join us in paying homage to three revered deities from the Thipphayawari Temple, including Cai Shen Yeh (God of Wealth) who is believed to bring prosperity, health, and harmony within families; Guan Yu (God of War and Justice) who is known for enhancing success in careers, respect from others, and support from influential people; the Green Dragon (Chaleng Yee) who is a deity believed to symbolises abundance and prosperity. Special Offer: For purchases of 8,000 THB or more (net), customers will receive an exclusive opportunity to light a ceremonial candle blessed by Thipphayawari Temple (limited to 88 slots per day).
• Fix-your-fortune shopping offers - Enjoy exclusive discounts based on your zodiac sign compatibility for the Year of the Snake. A 40% discount coupon for those born in the year of the Pig; a 30% discount coupon for those born in the year of the Snake; a 28% discount coupon for those born in the year of the Tiger; and a 25% discount coupon for those born in the year of the Monkey; For other zodiacs, enjoy the bonus coupon of 4,500 THB discount for purchases of 20,000 THB or more (1 coupon per person per day). Exclusive Reward: For purchases of 50,000 THB or more (net), receive a round-trip flight ticket from Bangkok to Hong Kong (1 ticket per person per day, limited to 500 tickets for the entire campaign).
• KINGDOM OF LUCK PARADE Join the festive parade of good fortune and enjoy the following: Lucky Red Lanterns Parade: Receive a lucky Ang Pao worth 800 THB for purchases of 5,000 THB or more (available in three rounds daily, with 50 slots per round); LUCKY WISH FAN: For purchases of 3,500 THB or more (net), receive a personalised lucky fan with a unique wish (limited to 100 fans per day); LUCKY GOLDEN LEAF: For purchases of 5,000 THB or more (net), receive a blessed gold leaf charm from a famous temple (limited to 88 pieces per day); LUCKY ARCADE: For purchases of 8,000 THB or more (net), participate in a fun arcade game with a chance to win vouchers worth 500, 300, or 200 THB, along with other prizes. For purchases of 15,000 THB or more (net), choose from two exclusive activities: LEVEL UP YOUR LUCK - get a free eyebrow makeover to enhance your fortune, wealth, and love relationship for the coming year of the snake, or; MY LUCKY COLOUR: Discover the lucky colour that brings you positivity and prosperity.
• LUCKY MARKET - Feast & Fortune - Savour the best dishes from legendary eateries at the Lucky Market such as Heng Hoy Tod (crispy oyster pancakes), ALICE CAFE, LITTLE HIDEOUT, Phed Mark (spicy Thai cuisine). Explore the THAI TASTE HUB featuring renowned street food vendors, such as Nai Uan Yentafo, Thip Samai Pad Thai, Shangarila Restuarant, and Lamai Hoy Tod from Yaowarat. Don't miss the new King Power Selection Cafe, offering creative fusion Thai desserts and beverages, along with other must-try delicacies like Nongmon to Table by Ying-chu with its famous Sticky Rice in Bamboo (Khao Lham) or Red Pork and Crispy Pork Rice, Grandma's Recipe Stews, Muang Thong Boat Noodles, and Hai Num Nang Restaurant, known for its Chicken Rice.
• THE GRAND PARADE & OPENING SHOW - Experience the spectacular parade of the Chinese zodiac on Rangnam Road, showcasing traditional art and culture. Witness the magnificent 36-meter-long floating Naga dragon, along with powerful Chinese dragons and traditional lion dancers. The opening ceremony, "THE GUARDIANS OF HARMONY: RISE OF SERPENT," will feature a blend of modern culture and rock music, led by Mai Davika Hoorne, Toon Bodyslam (Athiwara Khongmalai), Jes Jespipat Tilapornputt, Bible Wichapas Sumettikul, Rebecca Patricia Armstrong, The grand opening will be held on Wednesday 22 January 2025, at 6:30 PM at King Power Rangnam.

Join us for a festive shopping experience from 22 January to 4 February 2025, at King Power Rangnam, Srivaree, Pattaya, and Phuket. Customers can also enjoy online shopping and explore more exclusive offers at WWW.KINGPOWER.COM and the King Power Application. For more information, please contact the King Power Contact Centre at 1631.

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