FWD Insurance grows agent potential with programs designed for every career stage

Mr. David Koruni?, Chief Executive Officer for Thailand & Cambodia, FWD Life Insurance Plc. ("FWD Insurance"), said "Our agents are the driving force behind our business and the heart of how we deliver great experiences to customers. That's why we've invested in developing a learning ecosystem that truly understands their lives — offering content and formats that work for them. We believe continuous growth in areas like sales skills, customer empathy, and digital adaptability is the key to long-term success in this profession."

FWD has laid out a step-by-step learning journey, beginning with practical, scenario-based training for new agents. These hands-on lessons and sales simulations help them build confidence, understand customer needs, and deliver professional advice from day one. As they progress, agents can access advanced courses focused on growing their teams and stepping into leadership roles.

The company brings this vision to life through digital-by-design tools like the Agency Discovery Platform (ADP) — a modern, all-in-one online learning space that's available 24/7, anywhere. It also integrates seamlessly with FWD CUBE, a powerful sales support app. Every part of this learning experience is built with a customer-led mindset, ensuring that agents don't just sell — they understand, connect, and respond to what customers truly need.

For in-person development, FWD offers programs like the New Code Active Camp, where agents strengthen their questioning skills through game-based learning in realistic, engaging environments. In 2024, more than 1,000 agents joined the camp, with 74% remaining active — a strong testament to the camp's impact. Meanwhile, leadership programs like the FWD Recruitment Master Camp equip sales leaders with the tools to grow and guide high-performing teams.

FWD is also working closely with top academic partners, both in Thailand and internationally:

• Mahidol University serves as a strategic partner in developing a specialized training program for sales leaders, covering five core topics:
  • Understanding customers through personality analysis and self-management (MBTI)
  • Customer insight and behavioral analysis
  • Digital and AI skills enhancement
  • Creative problem-solving using design thinking
  • Generational diversity and cross-generation collaboration

This well-rounded curriculum prepares leaders to navigate the digital age with confidence and empathy.

• LIMRA (Life Insurance and Market Research Association) co-developed the Trustworthy Selling Program, which emphasizes lasting customer relationships. Its Pacesetter course—designed for team leadership—saw over 70 FWD sales leaders participating in 2024, leading to a 22% team growth.
• INSEAD, a world-renowned business school in France, worked with FWD to create the FWD Elite Signature Program, a premium development course for top agents. It's aimed at cultivating entrepreneurial thinking, strong team-building, and digital-age readiness.

At FWD, agent success is more than a goal — it's the foundation of the company's sustainable growth. That is why the company is committed to learning at every level: from ethical selling and product mastery to building deep client relationships and stepping into leadership with confidence. These training paths, built in collaboration with leading institutions, reflect FWD's long-term vision: to change the way people feel about insurance — starting with the people who deliver it. "When our agents grow, our company grows — and we move forward together," said Mr. David in closing.

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