PwC Thailand invests THB9m to bridge workforce digital skill gap over the next two to three years

PwC Thailand has launched an initiative to enhance the digital skills of its workforce, investing THB9m to improve its digital upskilling curriculum. In collaboration with leading online learning platforms, this effort aims to close the digital skills gap among partners and employees within the next two to three years.

PwC Thailand's CEO, Pisit Thangtanagul, said that upskilling to develop a future-ready workforce in the digital transformation era is a cornerstone of the firm's strategic initiatives. The firm has committed THB9m to enhance its digital upskilling curriculum over four years (2024-2028), equipping its people to tackle emerging challenges and seize new opportunities from future technologies.

"We aim to foster an 'AI-first' culture by ensuring all partners and employees have access to continuous learning opportunities, encouraging open-mindedness, and promoting agility in thinking and working methods. We believe that a human-led approach, powered by data and technology, will enhance efficiency and sustainably add value for our clients," Pisit said.

According to the Asia Pacific Hopes and Fears Survey 2024 - Thailand Snapshot, 70% of Thai workers expressed a desire to learn new technologies and tools for their jobs. Additionally, 75% anticipate that generative AI (GenAI) technologies will enhance their efficiency, while 67% believe it will improve their job security in the future.

Pisit added that PwC Thailand is collaborating with learning platforms such as Coursera and LinkedIn Learning, as well as tech companies like Microsoft, to offer online courses, including 'Machine Learning Specialisation' by Stanford University, 'Generative AI for Business Leaders' by LinkedIn and 'Copilot for Microsoft 365'.

This initiative allows the firm's employees to access high-quality training content anytime, anywhere. Moreover, they can leverage data and recommendations from these platforms to create personalised learning paths, encouraging specialisation in skills. Bridging the skill gap over the next two to three years

In addition to enhancing specific skills within each function, Pisit said that PwC Thailand is prioritising the development of AI skills and advanced data analytics to bridge the skill gap over the next two to three years.

These skills are applied across various areas, such as processing in-depth data and performance, improving clients' marketing strategies, and predicting future trends.

This year, PwC Thailand has introduced a range of AI and digital training courses covering personnel at all levels, from partners to associates. Training is provided through classroom sessions, online formats, as well as on-the-job training, with content developed by PwC from both local and international sources, alongside courses from world-class experts.

Since 2020, nearly 2,000 employees at PwC Thailand have received GenAI and digital skills training. A recent internal survey found that 86% of employees reported improved work efficiency due to GenAI, and 100% intend to continue using the technology.

"We aim to close the digital skills gap among our employees within the next two to three years, ensuring proficiency in AI and digital tools. We have implemented feedback mechanisms, skills assessments, and system usage data to track development, continuously improving our upskill journey," Pisit said.

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