PwC Thailand hosts its annual symposium, highlighting the theme: 'From insight to action: Staying ahead of change'

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On 20 October, PwC Thailand held its 'Corporate Reporting Forum', as part of the PwC Thailand 2025 Symposium, under the theme 'From insight to action: Staying ahead of change'. The event aimed to equip businesses with the knowledge to navigate evolving accounting standards, sustainability reporting, and the integration of these impacts into financial and operational disclosures.

PwC Thailand hosts its annual symposium, highlighting the theme: 'From insight to action: Staying ahead of change'

In addition, the event showcased the application of generative artificial intelligence (GenAI) in financial accounting processes and other organisational functions, as well as strategies for mergers and acquisitions to drive sustainable growth amid rapid change.

Pisit Thangtanagul, CEO of PwC Thailand, led a team of experts in sharing insights and practical approaches with business representatives and interested participants at the Siam Kempinski Hotel Bangkok.


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PwC: Thai family businesses see double-digital sales growth drop amid economic and geopolitical volatility

Thai family firms face multiple challenges despite strategic shifts to the digital era, while AI adoption remains below the global average PwC Thailand reveals in its latest survey that Thai family businesses are under pressure from economic and geopolitical volatility, with only 22% of executives reporting double-digit sales growth—down from 30% two years prior. Meanwhile, 28% reported a drop in sales, doubling from 14% in 2023. This reflects the challenges of adapting to the digital era and

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