Cathay joins hands with Hong Kong's new state-of-the-art Kai Tak Sports Park as its exclusive Founding Travel Partner

Cathay has been named the exclusive Founding Travel Partner of Kai Tak Sports Park (KTSP), reinforcing its commitment to Hong Kong through its continued efforts to support the development of sports, arts and culture in its home city, and promote mega-events that place Hong Kong on the world stage.

KTSP is poised to become the largest integrated sports and entertainment landmark in Hong Kong. Cathay will work in close collaboration to support KTSP in delivering world-class sporting, cultural and entertainment experiences to a global audience.

To unveil the partnership, Cathay and KTSP held an announcement ceremony at Health and Wellness Centre, Kai Tak Sports Park, today (24 February), hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Kai Tak Sports Park Chief Executive Officer John Sharkey.

Cathay's Lavinia Lau said: "Having been Cathay Pacific's home for over many decades, the old Kai Tak Airport holds a cherished place in not only our hearts, as it is where our journey began, but also those of everyone who grew up in Hong Kong. In many ways, our return to Kai Tak as the exclusive Founding Travel Partner of KTSP is a testament to Cathay's evolution from an airline to the leading premium travel lifestyle brand we are today. It also symbolises our unwavering commitment to the continued growth and development of Hong Kong as a world-class city.

"Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong."

KTSP's John Sharkey stated: "We are thrilled to welcome Cathay back to their original home. Kai Tak was once the location where Hong Kong met the world and the world came to Hong Kong. We are so pleased that this partnership will help bring that symbolism to life once again as we embark on bringing world class events for the people of Hong Kong and Cathay brings the global audience to our city as our exclusive Founding Travel Partner."

Through this strategic partnership, Cathay and KTSP will introduce the first aviation-themed immersive experience in the Greater Bay Area with the Cathay-branded West Bridge, which connects the Sung Wong Toi MTR station with Kai Tak Stadium to engage the Hong Kong community and rekindle people's collective memory of the airline's journey from its roots, and World Flyer, a space dedicated to Kai Tak Airport in the form of a scaled-down representation of its major facilities to provide a welcoming learning environment for community interaction. In addition, Cathay strives to further elevate the visitor experience by sponsoring projects including "Rong Rong Square" and "Veni, Vidi, Vici".

Cathay is excited to support the highly anticipated Cathay/HSBC Hong Kong Sevens, which will take place at KTSP for the very first time from 28-30 March 2025. This event sets the stage for an exciting future filled with world-class sporting events and cultural experiences that will showcase KTSP's state-of-the-art facilities and further solidify Hong Kong's position as a vibrant hub for global mega-events.

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