FWD Insurance unveils a brand campaign: 'FWD Easy Claim, Fast Approval, and Instant Payout'—highlighting the unique selling proposition of continuous service excellence

Ms. Pavarisa Chumvigrant, Chief Marketing Officer, FWD Life Insurance Plc. ("FWD Insurance"), stated, "At FWD Insurance, we follow a customer-led approach, focusing on continuously enhancing our services to meet customer needs. According to research conducted by Simon Kucher[1], a leading global consultancy specializing in customer-centric business models, the key factors influencing consumers' decisions to purchase life insurance include ease, convenience, speed of claim processing, instant cash payments, and brand credibility. These insights reinforce the importance of addressing customer needs directly.

That's why we made the claim services the focal point of our latest advertising series, featuring three commercials under the campaign 'FWD Easy Claim, Fast Approval, and Instant Cash Payment,' accessible via the Omne by FWD app. The campaign uses analogy-based storytelling, showcasing relatable moments from various stages of life and highlighting common waiting times. These comparisons cleverly show that our claim is processed faster than many typical everyday tasks. The ads are designed to communicate clearly and connect with customers, underscoring FWD Insurance's outstanding service in fulfilling their needs."

"We are enhancing our brand communication by showcasing the exceptional claim services of FWD Insurance, which consumers highly value. This campaign emphasizes our service strengths to ensure the brand remains memorable and top of mind. Everyone can now experience the 'FWD Easy Claim, Fast Approval, and Instant Payout' campaign in three versions across all online channels," concluded Ms. Pavarisa.

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