PwC Thailand hosts annual seminar, PwC Thailand's 2024 Symposium, to educate the business sector

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On 19 November, PwC Thailand held the 'Corporate Reporting Forum', a key segment of its annual symposium under the theme 'Beyond Boundaries: Shaping Tomorrow's Innovations' to provide the business community with knowledge on adapting to accounting standard updates, new sustainability reporting requirements and the impact of green activities on financial reporting. The event also covered how to leverage generative AI (GenAI) in accounting and finance departments. Pisit Thangtanagul, CEO of PwC Thailand, led a team of experts in exchanging insights and practices with representatives from the business sector and interested parties at the Dusit Thani Bangkok Hotel.

PwC Thailand hosts annual seminar, PwC Thailand's 2024 Symposium, to educate the business sector

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PwC: Thai family businesses see double-digital sales growth drop amid economic and geopolitical volatility

Thai family firms face multiple challenges despite strategic shifts to the digital era, while AI adoption remains below the global average PwC Thailand reveals in its latest survey that Thai family businesses are under pressure from economic and geopolitical volatility, with only 22% of executives reporting double-digit sales growth—down from 30% two years prior. Meanwhile, 28% reported a drop in sales, doubling from 14% in 2023. This reflects the challenges of adapting to the digital era and

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