KEX Clarifies Strategy and Reaffirms Commitment to Sustainable Growth and Customer Excellence, Backed by SF Express

1. Commitment to Growth and Stability

KEX remains fully committed to long-term growth in Thailand and Southeast Asia. Our ongoing rebranding under the "KEX" name aligns with our mission to redefine express delivery services. With the support of SF Express, we are enhancing our operations and leveraging advanced technology to offer faster, more reliable, and innovative solutions.

2. Strategic Focus on High-Value Customers

Our 2024-2025 strategy includes diversifying our business and reducing dependence on e-commerce platforms. We are actively focusing on attracting medium-to-high-end customers (in all segments) by delivering exceptional customer service and continuously refining our offerings.

3. Operational Efficiency and Resource Optimization

KEX is optimizing resource allocation within our network to eliminate inefficiencies and enhance performance. As part of this effort, we are periodically reviewing and adjusting our operations network, which may involve the opening, closure, relocation, or consolidation of certain distribution centers (DCs) and shops. These changes are made in alignment with our strategic goals to improve operational efficiency, streamline processes, and ensure that resources are allocated to the most effective locations. This approach allows us to achieve faster growth, higher margins, and maintain the high service standards our customers expect.

4. No Plans for Delisting or Shutdown, and selling business

Contrary to rumors, KEX is not shutting down, nor is there any plan to delist from the Stock Exchange of Thailand. Our recent successful Right Offering with capital injection of THB 5.6B is a strong support from our Group, SF Express, to strengthen our position and ensure long-term profitability with financial flexibility. Furthermore, KEX does not need to sell our business. And we remain committed to all our customers to enjoy the same services provided (i.e. tracking status update and parcel monitoring) at an elevated level and committment. Within our strategy, certain areas or locations will have greater synergy by employing various local partners as long as they can sustain our service level.

5. Commitment to Southeast Asia and Local Partnerships

In collaboration with our Group, KEX continues to be a key player in the regional strategy. We are dedicated to expanding our presence in Southeast Asia and optimizing our operations to improve efficiency while maintaining the high-quality service our customers expect.

6. Support for Our Workforce

Our HR team is fully committed to supporting our staff in accordance with Thai labor laws, ensuring clear communication and ongoing support.

We would like to reassure all stakeholders that KEX is on a strong path toward growth, with a focus on innovation, customer excellence, and operational efficiency. We value your trust and look forward to continuing our journey together as we advance our rebranding and business development efforts.

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