Haeagen-Dazs Elevates Indulgence with More of What You Love

Haeagen-Dazs celebrates its dedication to delivering extraordinary moments with two exciting updates to its premium ice cream collection. The iconic Cookies & Cream is getting an upgrade with more cookie pieces, while the highly sought-after Pistachio & Cream is back for good.

This dedication to crafting exceptional recipes reflects Haeagen-Dazs' understanding of what matters most to consumers, with 82% of Southeast Asian consumers prioritizing premium ingredients in their everyday treats.

"Every scoop of Haeagen-Dazs should be an extraordinary moment," shares Tya Close, Head of Marketing General Mills Southeast Asia. "When ice cream lovers told us they craved more cookies in their favorite flavor and couldn't get enough of our Pistachio & Cream, we knew exactly what to do - give them more of what they love."

Cookies & Cream: A Classic Made Even Better

The new Cookies & Cream recipe exemplifies Haeagen-Dazs' dedication to exceptional quality, featuring a significant increase in premium chocolate cookie pieces across all formats: 80% more in pints, 50% more in mini cups, and 45% more in sticks. Each serving presents a masterful composition of textures - velvety vanilla cream generously layered with chocolate cookie pieces that retain their distinctive crunch.

The enhanced recipe achieves an exceptional balance between Haeagen-Dazs' signature cream and the deep cocoa notes of premium cookie pieces, creating an extraordinary taste experience.

Pistachio & Cream: Back by Popular Demand, for Good

After capturing hearts during its limited release, Pistachio & Cream has earned its permanent place in the collection, thanks to overwhelming love from ice cream enthusiasts.

This distinguished flavor showcases premium pistachios masterfully blended into Haeagen-Dazs' signature cream base, creating an extraordinary profile with layered complexity. The natural pistachio flavor unfolds gracefully, while the delicate green hue and luxurious mouthfeel reflect the quality of carefully selected ingredients. The result is an exceptional ice cream that celebrates the authentic character of premium pistachios.

Availability

The Haeagen-Dazs Cookies & Cream and Pistachio & Cream flavors are now available at leading supermarkets, convenience stores, and online retailers (Grab, Pandamart).

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