MSC reveled Business Performance on Opportunity Day Year End 2024

Entering its 40th year, MSC continues to strengthen its position as a leading provider in Thailand's technology sector, guided by the vision "Pursuit of Excellence to Serve our Clients the Best IT Solutions." In 2024, MSC achieved a total revenue of 8,932 million baht, representing a 6% year-over-year decline, and a net profit of 256 million baht, down 10% from the previous year. The decrease was primarily due to the company's strategic focus on high margin projects and some projects postponed to 2025.

The business structure is divided into 6 main groups

1. Infrastructure Modernization: This includes hardware and software systems, backup & DR, network systems, and multi-cloud services, accounting for 51% of the revenue.
2. Cyber Security: This includes end-point & network security, server & mobility security, data security (PDPA), and SOC Center, accounting for 3% of the revenue.
3. IT Managed Services: This includes End-to-end IT management services by MSC's experts to ensure smooth, secure, and efficient operations, helping clients reduce workload, manage costs, and optimize budgets, accounting for 2% of the revenue.
4. Business Application & Data Modernization: This includes application modernization, robotic workflow, data analytics & big data, and Superapp, accounting for 4% of the revenue.
5. Design & Engineering: This includes SolidWorks software, 3D printers, and 3D scanners for industrial applications, accounting for 1% of the revenue.
6. Office Solutions: This includes Supplies & Printers, Contractual Solutions, Printing Services, Hardware, and Apple products, accounts for 39% of the revenue.

Business Direction for 2025

MSC remains committed to advancing high-quality information technology solutions and services to drive future growth and foster long-term sustainability for both the organization and society.

The company's strategic direction, under the theme "Synergy for Future," emphasizes the integration of internal strengths to build a positive image among stakeholders. This approach balances business growth with strong ethical principles and a commitment to sustainable development. The key focus areas include:

1. Value-Added Solution Growth
2. Expanding Customer
3. Enhance Innovation
4. Empowering People for Excellence
5. Driving Sustainability for Future Growth

Focus Solutions for 2025

In 2025, the company will concentrate on several key solutions:

• Cyber Security
• Automation to help transform clients' businesses
• Data Analytics & AI Services, already implemented in the energy sector, now serving as a model for other industries
• Innovation, featuring proprietary technologies such as:

o The Superapp CRM

o The Superapp E-Commerce

o The Superapp IoT

o The Superapp LLL

o Privacy Management Systems to ensure data protection

Commitment to Sustainability: The 3G Strategy

MSC aligns its sustainability mission with the United Nations Sustainable Development Goals (SDGs) through its 3G Strategy:

• G1: Green Legacy

- Foster a low-carbon society through stakeholder collaboration and supply chain GHG reduction

• G2: Giving Impact

- Drive social impact through educational projects like SMART Classroom and university MOUs, while promoting human rights and long-term value creation

• G3: Good Governance

- Operate with transparency, integrity, and robust corporate governance, earning trust through international product and service standards

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