Thai Credit Bank continues the success of "Always STANDBY" Campaign, releasing new short films to reflect the core values of the "SME Kla Hai", empowering micro SME entrepreneurs

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Thai Credit Bank Public Company Limited continues promoting its "STANDBY SME" commitment with the launch of new short films which illustrates why micro SMEs need someone to "STANDBY" throughout their business journey. This follows the successful launch of music marketing campaign with the song "Just Having Us… STANDBY" ("แค่มีเรา STANDBY") which aims to inspire and encourage micro SME entrepreneurs across the country.

Thai Credit Bank continues the success of "Always STANDBY" Campaign, releasing new short films to reflect the core values of the "SME Kla Hai", empowering micro SME entrepreneurs

Mr. Natus Kittawaranon, Senior Executive Vice President of Micro SME Business Group, Thai Credit Bank, states, "Short films in the 'Always STANDBY' campaign affirms Thai Credit Bank's core values and SME Kla-hai's, serving as a vital support for micro SME entrepreneurs who are the backbone of Thai economy, in order to help them overcome any challenge and achieve sustainability. This reinforces the Bank's commitment to stand by micro SMEs through thick and thin which we will always STANDBY and support our customers to be successful.

Mr. Natus adds "In addition to today's short film release, the bank is preparing to launch three more short films that will be released sequentially. Each film will portray different perspectives and challenges faced by micro SME entrepreneurs whether financial, marketing-related, or personal matters. In every challenge, they are never alone as they will always have the support from someone who understands and ready to STANDBY them. Following the promise to "STANDBY SME", Thai Credit Bank will encourage and empower micro SMEs to keep moving forward with force.


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