PwC Thailand named 'Most Attractive Employer' for students aged 18-22

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On 27 February, PwC Thailand has been recognised as the 'Most Attractive Employer' for students aged 18-22, a category of the Future Trends Corporates Awards.

PwC Thailand named 'Most Attractive Employer' for students aged 18-22

Svasvadi Anumanrajdhon, Chief People and Culture Officer at PwC Thailand, accepted the award on behalf of the firm at the Future Trends Awards 2025. This achievement highlights PwC Thailand's commitment to developing a diverse workforce into a community of solvers who address important problems in society, making the firm an appealing workplace for the younger generation.

The Future Trends Corporate Awards honour organisations that demonstrate exemplary vision and strategies for advancing business and industry, as well as emphasising social and environmental responsibility for sustainable growth.


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PwC: Thai family businesses see double-digital sales growth drop amid economic and geopolitical volatility

Thai family firms face multiple challenges despite strategic shifts to the digital era, while AI adoption remains below the global average PwC Thailand reveals in its latest survey that Thai family businesses are under pressure from economic and geopolitical volatility, with only 22% of executives reporting double-digit sales growth—down from 30% two years prior. Meanwhile, 28% reported a drop in sales, doubling from 14% in 2023. This reflects the challenges of adapting to the digital era and

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