Lenovo Unveils First Legion Concept Store in Thailand, Expanding Commitment to Gaming Community

This store launch supports Lenovo's global commitment to strengthening its position in high-growth, AI-enabled segments like gaming—an area where the company is experiencing double-digit growth across its Intelligent Devices Group (IDG), including its premium Legion and LOQ lines. As non-PC revenue now makes up over 46% of Lenovo's business, dedicated gaming investments like this store reflect a broader strategy to diversify beyond traditional form factors and meet evolving consumer needs.

Fueling Gaming Innovation with AI-Powered Devices

The Legion Concept Store offers the latest Lenovo Legion and LOQ edition products, including the Legion laptops, the groundbreaking Legion Go S handheld gaming device, the Lenovo LOQ , advanced gaming desktops, monitors, and the new Legion Tab. Thai gamers can visit the store to experience these next-level products firsthand.

Woraphot Thavornwan, General Manager of Lenovo Thailand and Rest of Indochina said, "Lenovo's vision for gaming has always been to deliver the most powerful and innovative technology, empowering gamers to perform at their best, no matter their level. We offer a wide range of devices and form factors, giving Thai gamers the tools they need to play their way and pursue 'reaching the impossible'. As the world embraces AI-enabled technology, Lenovo is proud to be at the forefront of this shift. We remain committed to providing innovations tailored for both competitive gamers and gaming students, offering the performance, adaptability, and versatility necessary to excel in gaming and academic fields like STEM. By combining cutting-edge hardware, gamer-focused AI-powered software, and new form factors, Lenovo Legion is empowering the next generation of gamers to push boundaries and achieve their goals."

Supporting The Local Gaming Community

In addition to showcasing the Lenovo Legion Gaming Ecosystem, the store also serves as a hub for community engagement, with occasional mini-gaming tournaments and experiential activations. The Legion store at Siam Paragon is just the first Legion Concept Store planned to open across the country, reflecting Lenovo's strategic direction to scale high-growth businesses such as gaming through targeted, community-first expansion.

Customers are invited to experience the new Legion Concept Store, located on the 4th floor of Siam Paragon Shopping Mall. The store is open daily—workdays and weekends from 10:00 AM to 10:00 PM. For more information about in-store products, please call 1800-012-251, or visit www.lenovo.com/th/th and follow us on Facebook at LenovoTH

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