Over 10 Million join Central's epic Songkran nationwide - Reaffirming its reign as Thailand's No.1 Culturetainment Destination

Created a record-breaking phenomenon that made history!

• Talk of the World: More than 10 million people, both Thai and international, joined the celebrations nationwide — turning Songkran into a global phenomenon.
• New record: Created the #1 phenomenon in the online world, elevating Thai retail social media with 30 million engagements and over 4 million posts across all platforms including TikTok, Facebook, Instagram, YouTube, and X (Twitter), trending on X both in Thailand and globally, truly reflecting the power of Thai festivals
• One and only: Two consecutive years with "Victoria Kjaer Theilvig," Miss Universe 2024, alongside queens from 4 continents in "Thungsa Thewi" looks, serving as Global Cultural Ambassadors to showcase the beauty of Thai Songkran to the world
• The New Era of Songkran starts here: Gen Z's favorite duo, Freen-Becky, were named "Gen Z Songkran Queens," with a special show from Billkin. For the first time ever, the festival featured a Songkran x ROV event — bringing top artists and pro gamers together at centralwOrld for a next-level celebration.

Wan Lai Nationwide Finale

The celebration wrapped up with Wan Lai festivals at eight regional branches: Central Chiangrai, Lampang, Phitsanulok, Hatyai, Pattaya Beach, Pattaya Marina Outlet, and Nakhon Pathom. At Central Pattaya, the biggest highlight took place as Miss Universe 2024 and the international queens returned in their Songkran looks, celebrating by the sea and drawing attention from major global media. The event was featured in English, Chinese, Korean, and Malay, promoting Thai culture and lifestyle as a global Soft Power.

Get Ready for an Even Bigger 2026! Preparing for an even more exciting Songkran next year across all shopping centers — ready to deliver world-class cultural fun and continue its journey as Thailand's No.1 Culturetainment Festive Landmark.

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