REVER launches the first BYD Experience Store in Thailand, right in the center of Bangkok, for showcasing innovations in cars

• Mr. Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division
• Mr. Benson Ke, General Manager of BYD Thailand
• Mr. Pratarnwong Phornprapha, Chief Executive Officer of the REVER Group

Mr. Pratarnwong Phornprapha, Chief Executive Officer of the REVER Group, stated that "after receiving positive feedback from BYD Lab, organized for the first time in parallel with Motor Show for the first time, REVER introduces BYD Experience Store not only to showcase the history of BYD including innovation, but also to promote new energies. The target is to advocate the idea of sustainable green energies, leading to cleaner air environment for everyone."

Ms. Pratarnporn Phornprapha, Vice Chief Executive Officer of the REVER Group, said that "BYD Experience Store does not contain only informative board or video, but multiple cars from BYD, which has not been launched in Thailand yet, and actual car parts are available for everyone to experience closely. Moreover, interactive AR is available in Interactive Zone allowing visitors to explore latest technologies in augmented reality, creating new learning experience."

BYD Experience Store is divided into 3 different categories. Each of them will showcase different contents through various methods. The first zone, Zone A, showcases different models from multiple brands under BYD, that have not been launched in Thailand yet, including Denza, Formula และ Yangwang. Every milestone of BYD including vision from high ranked executives are also presented via informative board and gigantic curved LED screen.

Next section, Zone B, of BYD Experience Store focuses on latest technologies in car. This section showcases strength of car innovations that are installed in BYD new energies cars including EV and PHEV. Actual car parts which are privileges of BYD including E-platform and BYD Blade Battery are also available to explore. More importantly, interactive AR is provided in the section for learning further about automobiles.

The last section of BYD Experience Store is Zone C. The area presents the concept of promoting sustainable environment via different types of media, and everyone can involve including automotive industry. That is why BYD develops DM-i and DM-p for maximum fuel efficiency. The last section of the store also shows the impact of global warming, and latest technologies that are developed for promoting new energies vehicles.

Experience the first BYD Experience Store in Thailand without admission fee at G Floor of Interchange 21 Building. The store opens daily from 10.00 AM - 7.00 PM. Completed line-up of BYD and DENZA cars are also available to explore at 150 dealers nationwide. Find out more about BYD and DENZA cars at reverautomotive.com and denzathailand.com. Stay updated with latest news and movement of REVER at Official Facebook Page: BYD REVER Thailand.

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