MCC arranged MCC Executive Tech Talk 2025 Introducing new technologies and strategies to sustainably penetrate the Thai market

Mr. Anothai Wettayakorn, Managing Director, IBM Thailand Co., Ltd. addressed on "Revolutionizing Customer Experience with AI and Hybrid Cloud Technologies". Introduced the AI and Hybrid Cloud to transform the way businesses view customer service, enabling them to respond faster, predict future trends, and deliver more relevant customer experiences. With these technologies can enhance their customer interactions and build lasting brand loyalty. This transformation is not just about adopting new tools, but also about changing the way businesses think about and approach building relationships with customers in this digital age.

Ms. Uraipan Wongsuwat, Country Manager, ISG Thailand Lenovo Thailand Co., Ltd., addressed on "Lenovo's Hybrid AI Advantage and CIO Playbook 2025". Discussing how to use Hybrid AI technology develop IT strategies, create work efficiency and adapt in today's rapidly changing market. To ensure future readiness, the CIO Playbook 2025 provides essential guidance to CIOs on strategically planning and implementing transformative technologies.

Mr. Vatsun Thirapatarapong, Thailand Country Manager for AWS, outlined his vision on "AI-Powered Innovation with AWS Cloud". He emphasized AWS's comprehensive AI/ML services, including SageMaker, Rekognition, and Bedrock, highlighting their flexible infrastructure, advanced capabilities, and business-focused solutions. Mr. Thirapatarapong asserted that Thai organizations can leverage AWS AI to accelerate digital transformation and gain a competitive edge, with AWS ready to support their AI journey."

Mr. Surachai Attamongkolchai of HPE Thailand, emphasized on the topic of "Power Up our Partnerships & Be The First Choice for Edge, Hybrid Cloud & AI Solutions", underscored the importance of partnerships for competitive advantage. He explained that the rise of Edge Computing, Hybrid Cloud, and AI necessitates adaptable infrastructure and platforms. He pointed to examples like Private Gen AI and optimized Private Cloud virtualization as key innovations, achievable through strong partnerships, that drive operational efficiency and customer value."

Mr.Thongchai Watanasoponwong, Elastic's Regional Sales Director for Indochina, concluded with 'How Open Collaboration & Search-Driven AI is Shaping the Future of Business,' highlighting the power of combining these approaches to unlock data potential and drive informed decision-making. He emphasized how search-driven AI enhances data access, improves efficiency, and creates new opportunities, demonstrating its transformative impact on businesses seeking a competitive edge in the digital era.

"This seminar underscores the dedication of MCC and its leading partners—IBM, HPE, Lenovo, Elastic, and AWS—to deliver innovative technology solutions that cater to the Thai market and foster sustainable value for customers and partners."

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