Thailand Privilege Card Launches Aggressive Marketing Campaign

Thailand Privilege Card Co., Ltd., the operator of the Thailand Privilege Membership Card under the Tourism Authority of Thailand (TAT), has announced an ambitious new marketing strategy featuring celebrated actor and model "Apo" Nattawin Wattanagitiphat as its first ever Global Brand Ambassador in 22 years. Apo will represent Thailand's premier luxury lifestyle and highlight the exclusive benefits of the Thailand Privilege Card in a newly released commercial designed to attract high net worth individuals (HNWIs) to live, invest and thrive in Thailand.

Mr.Manatase Annawat, President of the Thailand Privilege Card (TPC), provided an update on the company's performance and future direction. "We currently have over 40,000 members - an increase of 28 percent from the year 2023, with a top annual revenue of 60 billion baht. We see significant potential to attract foreign High Net Worth Individuals that will lead to business growth, and the growth of the Thai economy.

"Our goal is not simply to generate revenue from membership fees, but to play an integral role in stimulating Thailand's economy through tourism that will encourage spending in related hospitality sectors, from hotels and restaurants, to activities and property investment. The Thailand Privilege Card also reinforces Thailand's position as one of the world's top long-stay destinations".

Bold New Marketing Direction

Mr,Manatase outlined TPC's 2025 marketing strategy: "This year we are taking bold steps to position Thailand as the 'World's Premier Residency Program and Privileged Services Providers for Exclusive Individuals'. Along with the introduction of our first Global Brand Ambassador, 'Apo' Nattawin Wattanagitiphat, we have launched a new commercial featuring Apo, who personifies the sophisticated lifestyle enjoyed by card members. The campaign highlights a wide range of exclusive privileges offered by TPC and its business partners including airport priority lanes and lounge facilities, discounts at five-star hotels and over 1,000 golf courses in Thailand and around the world, and access to leading hospitals and wellness clinics."

He added, "Apo's international profile as an actor and model, as well as his large fan base in several countries, make him the perfect choice for this campaign. He will help to create brand awareness by fusing both a sense of Thainess and the global standard of luxury. This campaign focuses on the theme '"The Ultimate Luxury", emphasizing how Thailand Privilege Card members can streamline their lifestyle and spend more meaningful moments with their family friends and loved ones. Our integrated marketing plan will target potential members worldwide through online and offline channels - including airport advertising, in-flight media on Thai Airways International and more, mass transport systems, out-of-home media and LED screens in Thailand and overseas in choice locations such as Times Square in New York, Nanjing Lu road in Shanghai, and Singapore. This will communicate the message to target markets, while expanding to emerging markets such as India and the Middle East."

Membership Privileges

The Thailand Privilege Card offers long-stay visas ranging from 5 to over 20 years, along with a suite of premium services such as:

• Signature Airport Services - including Elite Personal Assistant (EPA), VIP Lounge and electro cart transfers
• Elite Personal Liaison (EPL) - personalized assistance during the member's stay in Thailand
• Lifestyle Privileges - special access to health and beauty services, luxury hotels, over 1,000 golf courses in Thailand and overseas and fine dining establishments across the country.

Membership Tiers

Thailand Privilege Card offers five membership levels:

• BRONZE - 650,000 baht for 5 years
• GOLD - 900,000 baht for 5 years + 20 points per year
• PLATINUM -1.5 million baht for 10 years + 35 points per year
• DIAMOND - 2.5 million baht for 15 years + 55 points per year
• RESERVE - 5 million baht for 20+ years (with options for 5-year extensions) + 120 points per year. This ultra exclusive card is reserved for Ultra High Net Worth Individuals and offers the most comprehensive benefits.

For more information or to apply for membership, visit:

• www.thailandprivilege.co.th
• IG: thailandprivilege
• FB: thailandprivilege
• Youtube: thailandprivilegecardofficial

Businesses interested in partnership opportunities may contact Vendor Relations at (66) 2-353-4145 or email: [email protected]. For those interested in becoming a General Sales & Service Agent, call (66) 2-353-4120 or email: [email protected].

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