Escape the Ordinary: AXOR Invites Thais Reimagine Personal Wellbeing Sanctuar

Under the theme "Escape the Ordinary", AXOR encourages Thai design communities and consumers to explore how the bathroom, once a purely functional space, has become a personal well-being sanctuary and an expression of individual lifestyle.

At COTTO LiFE Phuket, visitors are invited into a bathroom ambience featuring AXOR ShowerSphere and AXOR Citterio C, inspired by the Western Cape Apartment Residence concept presented by the world-renowned Italian architect and designer Antonio Citterio. The space features South Africa's raw, natural beauty and understated elegance. Textures and finishes were carefully chosen to echo the landscape, while AXOR Citterio C fixtures and ShowerSphere in Brushed Bronze, turning the bathroom ambience into a striking sanctuary with deep red walls.

"Thailand's growing appreciation for international design sets the perfect stage for AXOR's 'Escape the Ordinary' campaign. Beyond launching our latest collections, we are inviting Thai homeowners and designers, in collaboration with the Thailand Interior Designers' Association, to reimagine their bathrooms as personalised extensions of their lifestyle, transforming daily routines into extraordinary experiences," stated Anke Sohn, Head of Global Marketing at AXOR.

In Thailand, where bathrooms are increasingly seen as sanctuaries that reflect wellness, hospitality, and personal style, AXOR's new collections offer a perfect balance of global inspiration and local resonance. Characterised by timeless simplicity and versatility, AXOR Citterio C Collection integrates seamlessly into diverse interiors, allowing Thai homeowners to personalise their bathroom as a design statement.

Simultaneously, with its monolithic elliptical form and generous low-spray experience, AXOR ShowerSphere Program redefines the shower as a place of retreat and rejuvenation. While its design speaks of luxury, it is also a symbol of responsibility, offering water-efficient solutions without compromise on comfort.

To find out more information about AXOR Citterio C Collection and ShowerSphere Program in Thailand, please visit AXOR website or contact COTTO LiFE.

ABOUT AXOR

AXOR conceives and manufactures iconic objects for luxurious bathrooms and kitchens. Developed in collaboration with world-renowned designers—Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Barber Osgerby among them—AXOR products come in a variety of styles. All AXOR faucets, showers and accessories are produced to the highest standards of quality. With an expertise that extends far beyond the products themselves, AXOR inspires and enables architects, interior designers and the design-savvy public. Together with AXOR, they shape water-related spaces that reflect the unique personality of the user. Part of the Hansgrohe Group, AXOR is a forward-thinking brand dedicated to developing distinctive products, manufactured with excellence.

For more information on AXOR, please visit:

https://www.facebook.com/axor.design

https://www.instagram.com/axordesign

https://www.axor-design.com/int/

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