- Over 5,000 participants joined the three-day immersive experience, cheering on Thai athletes ahead of the SEA Games.
- The campaign celebrates the idea that true victory begins with winning against yourself.
Bangkok - 17 November 2025 - The "YOU ARE THE MEDAL - The true reward lies within you" campaign by aminoVITAL(R), an amino acids based energy gel by Ajinomoto Co., (Thailand) Ltd., concluded with an impressive turnout and vibrant energy from sports lovers and health enthusiasts, reflecting the company's commitment to enhancing people's "Eat Well, Live Well' philosophy. The event featured three rising Thai national athletes, Oat Patsapong Amsamarng (Pole Vault), Jimmy Pikanet Sukyik (Kickboxing), and Nampeung Monsicha Sakulrattanatara (Karate), who energized the crowd alongside leading fitness influencers. Over the three-day event at The Sky Hall, Dusit Central Park, more than 5,000 participants joined to cheer on and encourage Thailand's national athletes ahead of the upcoming SEA Games and ASEAN Para Games 2025.
The highlight of the event was the launch of the aminoVITAL(R) Limited Edition - SEA Games Package with Mixed Fruit flavor. Powered by the brand's proprietary "AminoScience," this amino acid energy gel helps boost energy before workouts or intense activity, making it ideal for professional athletes, runners, fitness enthusiasts, and even beginners looking to "power up like an athlete."
Inspiration, Health, and Well-Being Campaign: "YOU ARE THE MEDAL"
Mr. Wonnarate Suckeeluk, Nutrition and Well-Being Division Manager, Ajinomoto Co., (Thailand) Ltd., shared, "With our 'AminoScience' expertise, we are committed to providing food and nutritional solutions that promote both physical and mental health, from home cooking products to advanced sports nutrition supplements, all in alignment with our 'Eat Well, Live Well' philosophy. This campaign truly reflects our belief that good nutrition is the foundation of a better life, empowering everyone - not just athletes - to live healthily and achieve their personal best every day."
Mr. Benjaphon Limphonyan, Health and Nutrition Department Manager, Ajinomoto Co., (Thailand) Ltd. added, "As a sports nutrition brand, aminoVITAL(R) aims to inspire people to discover their inner strength and realize that true victory isn't just about winning medals - it's about becoming a better version of yourself. The 'YOU ARE THE MEDAL' campaign was created to celebrate small yet meaningful victories from waking up early to exercise, to taking the first step toward a healthier lifestyle. Every effort is a medal you award yourself."
Immersive Sports Experience: Everyone Became an Athlete
The event transformed the central hall of the mall into a mini sports arena, giving participants a close-up experience of what it feels like to be an athlete. The three national athletes shared their training stories and encouraged visitors to cheer for Thailand as if they were standing on the sidelines of a real competition. Oat Patsapong - (Pole Vaulter), shared his excitement as he prepares for the upcoming competition, "I still feel excited every time I compete, and I always give it my all. Lately, I've been working hard to correct my weaknesses and improve my performance. Please continue to cheer for all Thai athletes, we will do our very best for the country." Jimmy Phikhanet - (Kickboxing), highlighted the importance of nutrition, "Nutrition plays a huge role in our performance. I'm fortunate that the Ajinomoto Victory Canteen provides everything we need, so I never have to worry about what to eat. We get the right nutrients and energy, which allows us to fully focus on training." Nampeung Monsicha - (Karate), expressed her gratitude toward the support team "Seeing so many people join this event truly motivates us. I want to thank the aminoVITAL(R) and the entire support team for taking care of us in every way, especially in terms of nutrition. Our success doesn't come from athletes alone. It comes from everyone working behind the scenes to support us."
To immerse fans in the world of athletes, the event featured five interactive activity stations designed for real play and real sweat:
- Cheer Squad Station - Fans grabbed Thai cheering scarves, squatted in rhythm, and shouted encouragement as if they were right at the track.
- Fuel Booth - Fans recharged their energy with aminoVITAL(R) and discovered a new flavor in Limited Edition packaging launched especially for the SEA Games, featuring a refreshing Mixed Fruit flavor. The product is now available at leading stores nationwide while supplies last.
- Battle Before the Battle - Participants warmed up like national athletes, challenging their balance and mobility.
- Your Words, Their Medal - Fans wrote messages of encouragement to support Team Thailand ahead of the SEA Games and ASEAN Para Games.
- Photo Booth - A special medal-themed photo zone allowed everyone to take home a "personal victory shot" and send digital messages to the national athletes.
Mr. Benjaphon concluded: "aminoVITAL(R) will continue supporting Thai national athletes through the Thailand Victory Project, while expanding activities that help the public access practical sports nutrition. We believe the greatest power is not just on the day you win a real medal, but in every single day you win against yourself. In the end, YOU ARE THE MEDAL."
For more details and updates on upcoming activities from aminoVITAL(R), visit: Facebook: Amino VITAL Thailand
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