The Department of Internal Trade (DIT), Ministry of Commerce, in collaboration with Gourmet Market, a world-class premium supermarket operated by The Mall Group, announces the launch of the "DIT X Gourmet Market Farmers Grow Together" initiative. This strategic partnership underscores a shared commitment to stand alongside Thai farmers, providing a dedicated platform to support small-scale producers, alleviate market oversupply, and connect consumers with high-quality agricultural products sourced directly from local communities.

The event, held from today - 29 September 2025 at Gourmet Market, G Floor, Paragon Department Store, features more than 80 premium items offered at special prices. These include award-winning Thai Hom Mali rice, fresh and processed fruits, premium meats, OTOP products, and artisanal handicrafts — all representing the finest of Thailand's agricultural heritage.
Ms. Ploychompu Umpujh, Vice President - Merchandising (Gourmet Market), The Mall Group Co., Ltd., stated "As a Thai company that has stood alongside the people for over 44 years, The Mall Group is proud to support local entrepreneurs and farmers in addressing market challenges. Through our collaboration with the Department of Internal Trade, we aim to bring quality produce to a wider audience, expand distribution channels, and ensure that both Thai and international consumers can access the very best of Thailand's agricultural products. This initiative will help create employment, generate income, and foster sustainable growth for communities nationwide."
Event Highlights
Award-Winning Thai Hom Mali Rice direct from farmers:
- Hom Mali 105 - Na Khun Tan Rong Rice Brand, Ubon Ratchathani (National Winner 2023)
- Organic Hom Mali Nakhon Phanom - Nakhon Phanom Province (National Winner - Individual, 2021)
- Tra Chang Chumphon Hom Mali - Chumphon Buri Agricultural Land Reform Cooperative, Surin (National Winner - Agricultural Institution, 2021)
- Udon Hom Mali - Huay Tad Kha Community Rice Enterprise, Udon Thani (National Runner-up 2024)
- Brown Hom Mali - Mae Or Community, Chiang Rai (National 2nd Runner-up 2023)
Fresh and Processed Fruits:
- Authentic aromatic coconuts from Ratchaburi
- Golden Phu Lae pineapples from Chiang Rai — crisp, sweet-tart, with edible core
- Snow Longan - juice with premium dried longan topping from Lamphun
Premium Meats and Seafood:
- Lanna Beef (Chiang Rai) and NVK Beef (Lam Takhong)
- Specialty beef skewers, northern sausage (Sai Ua), and sun-dried beef from Buriram
- BBQ turkey and turkey spring rolls from Ratchaburi
- Cooked and frozen shrimp from Samut Sakhon
OTOP and Handicrafts: Unique artisanal goods from SMEs and community enterprises nationwide
The "DIT X Gourmet Market Farmers Grow Together" event invites the public to support Thai farmers while enjoying premium local products at exceptional value from today until 29 September 2025 at Gourmet Market, G Floor, Paragon Department Store